670 stories from artshacker.com
I sat in an Association of Fundraising Professionals (AFP) luncheon recently discussing different generational traits from the four generations currently in the work force and how best to ma…
So, I hear you're unhappy with your organization's Twitter handle. Six years ago, the "New Media Specialist" at the time signed you up for @AlbuqSymphOrch1 and every time you tweet you cring…
I bet I spend a few hours a month just resizing photos for our website and social media accounts. Oftentimes, many managers might just use a photo that’s already been resized for somet…
Place links on social media channels that send fans back to your website " always! It may sound simple, yet so many artists and organizations don't do it. I have seen social media content th…
It’s Arts Advocacy Time in Tennessee, Y’all! Each March, Tennesseans for the Arts sponsors an Arts Advocacy Day at Capitol Hill in Nashville. Â This day allows organizations fr…
Google Analytics (GA) is a remarkable resource but too many arts marketers aren't able to leverage everything it has to offer. It's not from a lack of trying or desire; in many cases, GA can…
"Ermahgerd, she totally creeped my pins and then RT'd them all!" Need a translator for that? Thanks to social media, new terms are appearing constantly. And if you're managing your organizat…
The Old Gs I was recently very encouraged to read the idea “that [non-profit] boards must be packed with influential connectors” is becoming increasingly obsolete. Learning this …
I've been in arts marketing for 14 years now. I started my arts marketing career at age 28 at a 2000-seat auditorium that mostly acted as a rental house, but also presented some music and th…
A career in arts admin presupposes a strong work ethic and an insatiable appetite for challenge. There's always more to be done than hours in which to do it. That's when 21st-century product…
March is Women's History Month and on March 8, many celebrated International Women's Day by lauding the accomplishments of women and by pointing out the many issues that still affect …
How many times have you endured the frustration of exchanging half a dozen email messages when one would have sufficed due to a lack of visual frame of reference for something like a specifi…
One of my favorite nonprofit blogs, NonProfit with Balls by Vu Le, published a post on 1/20/2015 about the theory of trickle down community engagement. The Chattanooga Symphony & Ope…
Who Is In Charge of Engagement? Someone comes up to you and says they really enjoyed the program they attended and want to spread the word to their friends and get them involved, to whom do …
THE MILLENNIALS ARE TAKING OVER THE WORLD!! Well, we're not taking over quite yet, but in less than a decade, the millennial generation (people born between 1981 and 2000) will be the larges…
Keeping an active presence on social media is becoming increasingly more important for all organizations. Arts organizations have many great opportunities to connect with their audiences, fi…
My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the…
Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid? Â Or, have you inherited an email list that may have addresses on it tha…
A Place For Selfies Just because you don’t want people taking selfies during a performance doesn’t mean selfies can’t serve a constructive purpose. It is just a matter of c…
Discounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who ha…
In an age of twitter lingo, texting, and autospell it can become all too easy to let your grammar and punctuation chops get rusty; fortunately, we have a few guides you can keep handy that w…
If you are a freelancer and/or part of a virtual team, Producteev.com may be helpful for you and your team to stay on track! I was introduced to Producteev, a free online project manageme…
It can be quite difficult to determine what sort of value you should place on a volunteer’s time. Yet, it can be very important because grantors often look for in-kind community suppor…
I have a confession: I really don’t like app badges. If I see a badge on an app’s icon, I feel a strong need to respond or reply or act on that notification. To me, a clean sc…
If you work in the field of arts administration, you've probably figured out that it isn't exactly the ideal career if your primary goal in life is to secure a position at the top of the eco…
