670 stories from artshacker.com
This post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” di…
Hey, back on May 11th, did you learn to stop worrying about SEO and love structured data? If you missed Drew's post about improving your event search results in 15 minutes, go read it. Now! …
Just the other day I came across this great article written by Jerry Cao and Kamil Zieba and Matt Ellis on Fast Company about website design. As arts organizations, we sometimes feel that…
Surely somewhere in the Community Engagement Manager job description is "Takes meetings that no one else wants to is available for."Â I usually enjoy meetings; often I get to hear about u…
Whether you’re home all day enjoying the holiday with family and friends or your organization is putting on an event today, try to take a few moments to remember the reason for the hol…
One of my college professors told my class that he started each morning by watching one Ted talk. Â Since here in Chattanooga, our summer is a little more relaxed then during the season, I…
There is so much discussion about intellectual property rights, it can make you nervous about using other people’s images. Stock photos can either be unsuitable to your needs, or e…
As an arts marketer, I have seen a huge variety of artist biographies. I love the ones that need no editing from me and can go straight to the printer for our programs. I cringe when I see b…
Since there is always a call for ideas to integrate the arts into other school subjects, I wanted to note the intersection of theater and physics. One of the great things about the backstage…
SEO is dead, long live Structure Data! If you're still hung up on fine tuning every possible element of SEO I have good news for you; you can stop. Google's search algorithms are going to se…
It is clear that Facebook wants you to pay to have lots of people see your content. Â Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because…
The trees are blooming, the flowers blossoming, computer mouses clicking away, and frenzied administrators wandering around quoting narratives and outcome data: Grant writing season is upon …
I went to a luncheon a few weeks ago on an “Innovation District” that Chattanooga is creating. In that luncheon, the words “Start-Up Entrepreneur” were said no less t…
Arts consultant and founder of Audience Development Specialists, Shoshana Fanizza, maintains a podcast focused on audience building and her most recent podcast was all about ArtsHacker. It w…
Wouldn’t it be great if you had high quality, high resolution photos to promote every single event/concert/exhibit? For those of us who live in the real world of non-profit arts manage…
There is a poem by Denise Levertov, “The Secret,” that addresses so many of the anxieties and hang ups that both artists and potential audiences have about art. I feel like the p…
Chattanooga Symphony & Orchestra concertmaster Holly Mulcahy has been on a tear as of late by tackling two of the most difficult questions arts orgs (especially classical music groups) e…
With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where. Â We a…
Ah Spring! The time when young arts organizations thoughts turn to …outdoor festivals. With the upcoming warm weather, it seems the time to offer some general tips about preparing and …
Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn't prepared, you can expect a world of hurt via your search ra…
Infographics are everywhere right now. A good one is quick to read, gives you the facts and figures clearly, and has some whimsy through the theme or the graphics that are used. Thinking…
In a crisis, arts organizations face challenges that other business entities don’t. After Hurricane Katrina, SouthArts created a program called ArtsReady that serves as a resource for …
Back in February I wrote about Embracing the Online Anger, but it's important to note that not all social media mentions require a response. (Gasp!) A few months ago Jonathan Michael at Bpla…
Thanks to SXSW, streaming video has been popping up all over the interwebs lately. Not video from the event–though that’s available too–but specifically a couple of apps…
Question: Do you use Microsoft Outlook on your computer at work? If you work for a corporation that has an IT department, the answer undoubtedly has to be ‘yes’. When using Outlo…
