670 stories from artshacker.com
One of my favorite parts of my job is the part that I get to pretend I’m a Washington, D.C. lobbyist. Â As the Community Engagement Manager, I get assigned the large task of doing sm…
We are so pleased to learn that the Click.Click.Done. Developing Your Google Analytics Skills session at the 2015 National Arts Marketing Project Conference was ranked as the #1 session amon…
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in…
You sit on the board of an arts organization and a situation arises where the executive director will be departing. Should the board leave the position vacant, appoint a board member or empl…
One of my college professors told my class that he started each morning by watching one Ted talk. Â Over the summer, I started most mornings with one and my particular favorites were from …
Although there are no shortages of annoyances whenever Facebook rolls out new features, every now and then they offer up a sincere gem and in case you haven't seen it yet, the latest additio…
Hard to believe it's been a full year since ArtsHacker's launch but today marks the one-year mark since the inaugural post on December 7, 2014. And to celebrate, we took our own advice and p…
While the "Golden Circle" probably sounds like one of your mid to high end donor categories (depending on whether or not you have platinum, diamond, and dilithium levels), it's also a a c…
One of my last slides in the Google Analytics session at the NAMP (National Arts Marketing Project) conference touched on tracking offline marketing. It was a quick mention without going int…
The business side of performing arts can be a confusing and tricky realm to try to navigate. There is increasing expectation and need for artists to take more direct control of their careers…
In the previous article we looked at the Google Analytics code snippet: how to find it, where to put it, and a quick evolution of the code. Adding the plain code as provided by Google will g…
At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and…
Twitter is on a role with controversial changes lately, and one imminent update is very hard to like, and will certainly not go down as anyone's favourite. Last month, Twitter announced they…
Watching the tweets from the National Arts Marketing Project Conference"#NAMPC"this past weekend, I was struck with an overwhelming sense of deja vu. Talk of storytellers lulling audiences i…
Concert season is here and with it, program creation season! Â My organization, the Chattanooga Symphony & Opera is a mid-level organization that produces about 30 concerts with progra…
If your Twitter feed was anything like mine on November 3rd, it was approximately 50% rants about Twitter replacing Faves with Likes, 50% essentially claiming the change is a "first wo…
So many interactions in our lives involve some sort of negotiation whether it be starting salary, contracts, settling disagreements between employees and even deciding where to have the offi…
If you haven't been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up on Oct 24, 2015. Regular ArtsHacker readers wil…
There’s a sub-class of nerds out there called “Map Nerds”. I’m a proud member; I love maps. A standard class in many public administration or urban planning classes i…
MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC's case, it's the inability…
Breaking news! Giphy has just launched their super simple GIF Maker. Â If you’re not familiar with Giphy, it is a site where you can find and share animated GIFs. Â Many have been…
In March 2014, President Obama issued a Presidential Memorandum directing the Department of Labor to update the minimum wage and overtime standards. This isn’t exactly Scandal mater…
One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in th…
