How To Find The Truth About Your Audience Demographics
We all have anecdotal information about who buys tickets to our organization’s event. Â “Well, our people are all [insert adjective here]” or “our people are [inser…
We all have anecdotal information about who buys tickets to our organization’s event. Â “Well, our people are all [insert adjective here]” or “our people are [inser…
Every March, organizations post on social media about female composers, female artists, female conductors, etc. March is Women’s History Month, so those posts are definitely timely and…
Among the numerous mind-numbing tasks related to maintaining online content is checking a page for broken links. Fortunately, there are some developer tricks I can share that will help you c…
Have you ever experimented with so-called “dark posts” on Facebook? Â A dark post (also called an unpublished post) is a post that doesn’t show up on your page but can be…
As the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, I speak with hundreds of arts marketers every year about their digital advertising. Thi…
Non-Profit Quarterly recently hosted a webinar to present “The Completely Revised Guide to Great Board Recruitment.” If you have been following recent conversations about the rol…
Wired reporter Liz Stinson published a February, 2016 article about the February 2 #MuseumInstaSwap where 18 visual arts museums in New York City swapped social media content for the d…
Along with death and taxes, you can be certain that Goggle will update the integrated tools inside its Chrome browser. One of the latest updates includes enhancements to their device emulato…
If you've been following ArtsHacker's recent exploration of Instagram, you're already well on your way to making the most of this very visual social media tool. And change being the only thi…
One common frustration when creating web content is trying to fit portrait aspect ratio photos into a landscape aspect ratio container, such as a landing page slider or something like a s…
In international trade, having a most favored nation agreement means that your country will receive trade terms on par with the most favorable terms offered to another country. When it comes…
Once you’ve got your Instagram account set up and have made goals and content decisions, now, you’ll need to start posting pictures to your profile. This is the fun part. L…
Show of hands: how many of you out there use an employee specific email address for your organization's Google account? That's what I thought. Let's learn why that's not really a great idea …
In the first part of this series, Jonathan Eifert walked you through the basics of creating an Instagram account. So, now that you’re set up, you’ll need to fill it with co…
With all the recent emphasis about the responsibility of a non-profit board to practice good governance and oversight it may come as a surprise to learn that refraining from approving the tr…
Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding …
Even for seasoned professionals, writing powerful and effective headlines isn't always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclat…
Have you set up Facebook Business Manager for your organization yet?  If not, you are missing out on one of Facebook’s best new features for businesses and organizations. Faceboo…
My family and I have full on conversations in movie quotes.  Casual listeners to our conversations would be lost amongst the A League of Our Own, High Society, and A Christmas StoryÂ�…
If you try to hold an event somewhere, you will most likely be asked to provide general liability insurance coverage for the event. If you are an established company that already has insuran…
I have been serving as Interim Executive Director for several months after our ED retired here at the Chattanooga Symphony & Opera. It has been an eye-opening experience; luckily, my bo…
Just when we got used to Millennials and their quirks and buying habits, the next generation is already here.  The Founders generation aka Generation Z were born after 1995 and have a …
The Internet Archive's Wayback Machine, which archives screencaps of your website, has been around for some time and it's just as useful now as ever. Sure, it's fun to see how some of the cr…
Around this time last year I posted about Embracing the Online Anger, and one of the topics I've been meaning to explore further was how to handle customer service issues on Twitter. The rec…
A November article by Kristin Naragon, published online at the Harvard Business Review came across by newsfeed (not, as the article might suggest to my inbox) that says not Facebook, not Sna…