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97 stories from Make Musicals

Broadway Budgets: Cost of Broadway Marketing & Advertising

Today, in response to a reader’s question, we’re going to talk about marketing and advertising costs for a Broadway musical! Just having the Broadway brand and a great new Broadw…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Dear Make Musicals… Pest vs Self-Promoter?

Dear Make Musicals, Say you have a connection to a producer, literary manager or theater company and have been invited to send along some of your new musical’s material. Is there any a…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Tales of the City: 3 Things This New Musical Did Right

I had the great pleasure of visiting San Francisco recently to see the brand new musical, Tales of the City based on Armistead Maupin's famous serial novels. I'm a huge fan of the books and …

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Musical Moment Interview Series: Jason Robert Brown

The subject of today’s interview, Jason Robert Brown, requires no introduction. In fact, as a Make Musicals reader, I would be shocked if a quick scan of your ipod playlists didn’…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

A "Smash"ing new musical on the small screen

Just a quick public service announcement today. If you are a musical theater junkie and haven't seen the trailer for the newly picked up NBC TV drama SMASH, you need to see it NOW! Just pres…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Why Debbie Reynolds Can't Save Your New Musical

You may be a brilliant musical composer, lyricist, or writer but my real question today is CAN YOU SING? This is an important question because you will be in the spotlight time and time agai…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

New Musical Marketing: Choose Your Words Wisely

We're going to talk about your new musical’s sales pitch again today. If you think this isn't hugely important, I implore you to think again. The words you use to describe your new mus…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

4 Reasons To Keep Your New Born Musical Out of NYC

Whether or not you live in NYC you probably dream of getting your musical on its feet in the city that never sleeps. However,  when your musical is still in its infancy, don't discount th…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

How to be a Broadway Visionary: Action!

Some of the highest praise producers and creators in musical theater receive is that they are visionary. And they have to be, right? Like all artistic endeavors, this is a business of creati…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Musical Moment Interview Series: Larry O'Keefe Part 2

In part two of our interview with Larry O’Keefe he talks about working with his wife, writer/lyricist, Nell Benjamin, his words of wisdom for writers and an update on what’s next…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

The Derivative Musical: Or Mad Men on Broadway

If you are like a lot of musical writers and producers I know, you're desperate to avoid having people say that your original musical is actually a dreaded "derivative."  You wake up nigh…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Personal Training in Musical Theater: You Better Work!

Now that summer is approaching, I'm starting my annual get-in-shape-for-summer workout routine. Here's how it works. I plan out some sort of exercise that I'll do for an hour every day for 3…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

The Step You MUST Take Today to Ensure Your Musical's Future

Today, I just have just one very important question for you: DO YOU OWN YOUR SHOW'S DOMAIN NAME? As in, www.insertyourmusicalstitlehere.com? If your answer is no, do it now. RIGHT NOW. It's …

SOURCE: Make Musicals at 5:58pm on May 25, 2015

A Musical Moment: "Lucky Guy" Willard Beckham

I had the pleasure this week of talking with Willard Beckham, the writer, director and producer of the new Off-Broadway musical comedy, Lucky Guy. He's proof that if you follow your dream an…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Learn to Speak Razzle Dazzle in 3 easy steps

If you've ever seen the musical Chicago (and if you're reading this blog, you better have!) you'll remember Billy Flynn's famous number, Razzle Dazzle. It's one of my favorite show tunes and…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Wanna get Lucky with your New Musical? Know your Odds

People in this business often talk about getting “lucky.” As any gambler can tell you, if you want “luck to be a lady” you have to know the odds. Personally, I didn't…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Making Musicals: 7 Reasons to Quit (and how to get over it)

There are times when the mountain you need to climb to reach your dream of making musicals can seem impossible. When you begin to focus on all of the things that are not within your control …

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Broadway (League) Bound

Next week I'll be attending The Broadway League's Annual Spring Road Conference. That's where Broadway producers and road presenters (i.e. the folks in the various cities around the country …

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Ripped from the Headlines: How to avoid a musical lawsuit

I don't know about you, but as I read the crazy things going on in the news these days or in days gone by, I frequently think, "wow, this would make a great musical." For better or worse, th…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Musical Moment Interview Series: Larry O'Keefe Part 1

Recently, my friend Larry O'Keefe, a successful Broadway composer and lyricist for shows including Legally Blonde and Bat Boy, took a few minutes out of his busy writing schedule to talk wit…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Good News! Your Future: Musical Theater Failure

You are going to fail. I hate to be the one who has to tell you but there it is. It happens to everyone at one time or another. In this risky business of musicals, odds are there are going &…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Letting Go of Your Broadway Baby

A writer friend called me excitedly last week to share the news that a producer was interested in his new musical. He and his writing partner were thrilled! What writing team isn't anxious f…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Where there's a will there's Broad-way

Though everyone agrees long distance romantic relationships seldom work, the same is not true for musical theater collaborations.  In fact, though you may think you can’t write, pro…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

Reaching Musical Theater Producers: How to Make your Best Pitch

I hear from a lot of musical theater writers who are interested in participating in one of my new works programs. This is great news, since I'm always interested in knowing about new musical…

SOURCE: Make Musicals at 5:58pm on May 25, 2015

How to interpret Broadway Grosses

Every Monday, my friends at the Broadway League publish the weekly Broadway grosses. Since this can feel a bit like a interpreting a foreign language to those that don’t speak finance,…

SOURCE: Make Musicals at 5:58pm on May 25, 2015
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