Did you know that a routine boilerplate included in many grant agreements stipulates the receiving organization agrees that their website complies to accessibility standards? Granted, I have…
You and your staff are ready for a crisis. Everyone, including your volunteers, regularly reviews plans for handling your audience in case of fire, tornado, earthquakes, active shooters, etc…
When an orchestra plays, each musician has his/her own part to follow. They are designed to work together by a single composer to create a cohesive whole, a production with real polish. But …
With over 600 million monthly users, Instagram shows no signs of slowing down. In Part 1, we examined Instagram Stories and today’s installment will dive into Instagram Live; you’…
With over 600 million monthly users, Instagram shows no signs of slowing down. Since Facebook acquired Instagram in 2012, the two services have slowly made it easier for businesses and marke…
If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immed…
Internet Service Providers (ISPs) are big on promoting how fast your office, home, or cellular connections are. In fact, it's one of the single most important aspects of their service. But h…
At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. Â This thing is chock full of data about customer-first marketing, which they define as: An a…
If your newsfeed wasn’t already full of politics, I bet on January 19, it got real full, real fast. On the 19th, The Hill, then others, published an article detailing the Trump admi…
CSS is like magic in your browser. Since it’s my first post on the topic, I’ll point out that CSS stands for Cascading Style Sheets. CSS consists of a list of selectors. Each sel…
Since August of 2016, I have had the fantastic opportunity to be an American Council on Education Fellow, which has let me take a year off of teaching music composition at the State Universi…
If you work with Photoshop to create graphics for your organization and aren't using Smart Objects, you're missing out on so much. Back in July, 2015 we examined how Smart Objects inside pre…
One of my earliest posts on ArtsHacker encouraged people to feel comfortable with altering and amending contracts. Every organization operates in a different environment and has varying …
Finding the right photographer can be tricky for different reasons"budget concerns, indoor/outdoor locations, and certainly the art direction. In satisfying clients' needs, I've had to searc…
Over the past several months, we've received requests from readers about expanding our tutorial style content. It's a terrific idea that several of our contributors are interested in develop…
All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that w…
Beginning in 1926, organizations across the country celebrated Negro History Week, first established in 1926 by Carter G. Woodson to “raise awareness of African American's contribution…
Many of my clients have wasted money they spent on programming. I try to tell them how not to, even as the beneficiary of some of this waste. If they insist, though, at some point there̵…
When it comes to online conversions, speed kills; or to be more precise, lack of speed kills. The long it takes for pages to load, the less likely site visitors will hang around waiting. In …
Many people have horror stories about working for a supervisor that micro-manages their work. While that may be a hellish experience, it is even worse if you are the executive officer of an …
Just over two years ago I posted about tracking clickthroughs with custom links made using a super simple tool provided by Google that integrates perfectly with Google Analytics. Since Googl…
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked…
One of the more popular posts here at ArtsHacker is from June, 2015 and provides links to downloadable Photoshop (PSD) templates you can use to create fantastic header images for Twitter, Fa…
No doubt about it, Adobe Creative Cloud apps are all kinds of useful. Most arts managers tend to work with the Big 3: InDesign, Photoshop, and Illustrator but if you have access to the full …
A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Researc…