Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. Â The data provides not only infor…
First and foremost, every organization should have at least one general mailbox name on hand. Yes, personal mailbox names are great (provided attrition isn't too high) and following that, de…
If you have a large physical plant or campus of buildings and aging HVAC, lighting or water systems, you may want to consider an Energy Savings Performance Contract (ESPC). Under this arrang…
Last week's Click. Click. Done: Developing Your Google Analytics Skills webinar was a real hit. Thanks to the generosity of the Ohio Arts Council (OAC), it was free to all participants, m…
Rarely do I encounter a web client that doesn't want some sort of popup to capture email addresses, push an advertisement, or serve up some sort of call to action. Often, the need is genuine…
The challenge of being creative in a non-profit environment is that you have big ideas, but few resources. So if you have a great idea for a new project or even an extension of an existing p…
If you've always wanted to attend a Click. Click. Done: Developing Your Google Analytics Skills session but couldn't get away to the respective conference, I have some good news for you. Thi…
When it comes to a performing arts venue's security measures, it's easy to see why there's been a sharp uptick in concern over the past few years. I recall a session from the 2016 Arts Midwe…
As arts managers, we should all be very concerned about net neutrality, the series of FCC regulations that limit internet service providers, or ISPs (think Time Warner, Cox, Comcast, Verizon…
A couple of weeks ago, I wrote a post talking about how to keep your email list clean. Â It got me thinking that we really need to keep ALL of our data clean. Â Now that season is over f…
You may have heard about the lawsuit against the Metropolitan Museum of Art whose signs recommending $25 admission fee was seen as obfuscating the fact you can pay what you want. The mus…
One of the most common tech education questions I get from clients and designer colleagues is recommendations for learning how to code. Gone are the days where coding skills are limited to t…
April 23-29 is National Volunteer Week where organizations can recognize and thank volunteers for everything that offer. We’re curious to hear your stories; take a moment to share s…
Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders. Â As I read it, IÂ kept thinking how applicable his words are to arts organizations. As arts …
Every couple months the treasurer tells our board of directors how easy it would be to embezzle funds due to the lack of sufficient checks and balances. She is especially wary of the fact th…
When it comes to whether or not links should open in the same or new windows/tabs, the answer for most arts organizations is straightforward: links should open in the same window/tab. Be…
We apologize for the lull in posts; one of the realities of an all-volunteer crew of authors is we sometimes cycle into super-crazy-busy work periods at the same time. It doesn’t happe…
When was the last time you cleaned your email list? If it was more than a year ago, it is likely quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, a…
You know how they say you need to dress for the job you want rather than the job you have? In much the same way, this is true for pursuing non-profit status. A few years back Ellis Carter li…
Although they may not seem terribly sexy, website policies are an extremely important part of an arts organization's online presence and the types of activities you provide at your site will…
As most arts people know, promoting a new event or program can be very difficult when you don't have any existing photos, video footage, or even past text on which to rely. All of this must …
Last May, we took a close look at Google's Project Fi and it's potential for being a high quality, low cost cellular provider capable of introducing much needed communication options for art…
Ah, Spring! That time of year when an arts organization’s mind turns to thoughts of season brochures and other promotional materials. Whether those materials are created by a board com…
The Association of Arts Administration Educators (AAAE) is holding a content competition open to arts administration researchers, instructors, and practitioners. They're looking for content …
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. Â However, we tend to use the same text over and over again. Â “B…