As a way of continuing its now 50-year tradition of connecting audiences through provocation, Center Theatre Group recently launched Community Conversations"a new program allowing audiences …
When actor Kevin Spacey took to the stage at last year's Content Marketing World conference, he reminded the audience of marketers that their customers want great content, no matter the plat…
It has been eight months since we set foot in the labor and delivery unit of this hospital " we lost our baby girl in room 13 last May, following a nightmarish few months consume…
Angel Belle was alive during the entire delivery process. My wife felt her kicking throughout. Her heartbeat was strong. And then it was not. After being delivered, Angel Belle took a single…
Did someone in your marketing department cheer when Instagram announced that advertisements were nearing reality on the photo-sharing network? Send that person back to Social Media 101.
It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens. Mobile app developers have pushe…
Having recently made my way back to Los Angeles after spending the past five years in New York City, it's apparent that this Hollywood diet isn't exclusive to Broadway.
Some of New York City Ballet's top dancers are quite active on social media. Beyond Twitter, and in keeping with the beauty of a visual art form, they are Instagram shutterbugs.
My review of Broadway's "I'll Eat You Last: A Chat with Sue Mengers," the one-woman play starring Bette Midler, was published by indiewire's Thompson on Hollywood.
Copyright, union restrictions and creative license concerns are just a few of the hurdles brands face when thinking of ways to extend storylines or showcase behind-the-scenes activities thro…
In order to highlight what I find interesting in the digital media space, I've created a new Tumblr page.
Lincoln Center for the Performing Arts in New York City is quite the visual landmark"Revson Fountain, the Metropolitan Opera House, Avery Fisher Hall. So many iconic visuals collected in one…
In a room full of Broadway marketers and producers, how do you sell an idea of change without a clearly defined return on investment? When it comes to TedxBroadway, it's the big idea that tu…
I'm happy to report that there are plenty of organizations taking to Twitter and Facebook in hopes of keeping arts in schools. Looking to join in on the conversation? I've assembled a list o…
It would be impossible for me to keep from live blogging/tweeting the Golden Globes. So, please enjoy my random snark, Hollywood style.
When news broke of country star Carrie Underwood's casting as Maria von Trapp in NBC's live broadcast of "The Sound of Music," the Twitterverse responded.
I recently took part in a Q&A for Erica Moss, a fellow journalist turned digital marketer that I "met" on Twitter. It was a mutual fascination with reality television that first got us …
As the official Twitter account for The Performers has strong social media activity and has built up a small but avid fan base, I thought it interesting to take a look at the Twitter timelin…
Sofa Snark: Alicia Silverstone joins Henry Winkler and Cheyenne Jackson in Broadway's "The Performers," a play about the porn industry. It's a gang bang of a good time.
Get into a verbal fight on Facebook, and I still have to see you in our elevator the next morning. I'm all for embracing awkward moments, but not when that initial verbal brawl is seen, and …
Sofa Snark shifts its focus to Broadway this season, tackling topics including Yvonne Strahovski joining the revival of "Golden Boy."
Facebook is so over. At least, that's what a college-age coworker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a…
This is a commercial for the Broadway revival of "Annie"? Did I miss the shot of the title character, or perhaps the ragtag bunch of orphans doing a kick line?
Where Jed Clampett was endearing and comical, the real-life "hillbillies" filling primetime are hard to watch. Not so much because of their uncouth charm, rather the way in which these progr…
Spotlight on Broadway presents a series of videos that document the history of Broadway's 40 theaters. It is the combined efforts of the mayor's office and the Broadway League that these ric…