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97 stories by "Rebecca Coleman"

Kevin Knebl Comes to Vancouver: LinkedIn by Rebecca Coleman

I met Kevin Knebl through my dear friend Trilby Jeeves, and, while recognized as the go-to guy for LinkedIn, he kindly agreed to be interviewed for my blog. The post was called Making the Mo…

SOURCE: Rebecca Coleman at 11:49am on August 12, 2011

Micro Nicheing by Rebecca Coleman

Here are two things you may or may not know about me: I am a huge believer in niche marketing I inherited my dad’s eyebrows (bad) and his dimples (good) What do these things have in co…

SOURCE: Rebecca Coleman at 11:09am on August 10, 2011

Social Media Success Story: Tinhorn Creek by Rebecca Coleman

I met Sandra Oldfield back in February at the Eat.Drink.Tweet Conference in Penticton. A special conference held for foodies, winemakers and other folks in the culinary tourism industry, it …

SOURCE: Rebecca Coleman at 10:40am on August 8, 2011

The "Ick" Factor by Rebecca Coleman

As I begin to transition more and more into teaching and training in social media, and away from doing publicity, I find myself struggling more and more with self-promotion. As a freelance p…

SOURCE: Rebecca Coleman at 10:38am on August 5, 2011

Using Galleries versus Self-Promotion for Visual Artists by Rebecca Coleman

A couple of weeks back, Susan Elcox posted this on my Facebook Page (which, kids, if you haven’t headed over and “Liked” yet, well, you should. Smooth, hey?): To do researc…

SOURCE: Rebecca Coleman at 10:27am on August 3, 2011

The Tangled Web: Social Media and the Arts by Rebecca Coleman

I‘ve know and admired Devon Smith for the last couple of years. We met on Twitter. What I love about Devon is that she is a numbers gal: in this nebulous world of social media marketin…

SOURCE: Rebecca Coleman at 6:58am on August 1, 2011

Slacking… or not. by Rebecca Coleman

Every year around this time, I have the same conversation with myself: It’s the summer! You don’t have as many contracts! That means you have more time to work on your own busine…

SOURCE: Rebecca Coleman at 10:54am on July 22, 2011

What's Better: A Static Landing Page, or Your Blog? by Rebecca Coleman

The other day, Mary posted this question on my Facebook page: So, Mary, this one’s for you. I did a bunch of highly unscientific research, namely, I put Mary’s question out to my…

SOURCE: Rebecca Coleman at 10:51am on July 20, 2011

Three Twitter Analytics Tools by Rebecca Coleman

I gave an interview last week with a Burnaby publication, and one of the questions they asked was “how can you track/prove that your social media is producing results and converting in…

SOURCE: Rebecca Coleman at 9:53am on July 18, 2011

Never Enough Time by Rebecca Coleman

Those words come out of my mouth. A lot. There are a lot of Rebeccas: there’s the theatre publicist, the teacher, the consultant. Then there’s the Rebecca that runs her current b…

SOURCE: Rebecca Coleman at 10:24am on July 15, 2011

Interactive World, Passive Audiences? by Rebecca Coleman

It all started innocently enough. Last weekend, I headed down to a local, free music event being held here in Vancouver. While there, I ran into a bunch of friends, and then consequently hun…

SOURCE: Rebecca Coleman at 10:21am on July 13, 2011

Everything I Needed to Know about Advertising, I learned from Mad Men by Rebecca Coleman

I have recently discovered Mad Men. It started at Christmas, but I’ve now watched the entire series to date. If you’ve not watched Mad Men yet, the show is a drama that follows t…

SOURCE: Rebecca Coleman at 10:51am on July 11, 2011

Party for Piper by Rebecca Coleman

I don’t often use my blog as a platform for causes, but occasionally, when there a is a cause very close to my heart, I will. I met Kelly-Ruth Mercier last fall, when she was directing…

SOURCE: Rebecca Coleman at 10:27am on July 8, 2011

Social Media + Time = Success by Rebecca Coleman

Social Media is an investment of time. If you start up a new business, you have to invest in it. When I started my business, I got a website, some business cards, and some equipment for my n…

SOURCE: Rebecca Coleman at 11:21am on July 6, 2011

Tumblr versus WordPress by Rebecca Coleman

I often get the question: “what’s the difference between Tumblr and WordPress?” Tumblr (short for Tumblog) is much like WordPress: also a web-based blogging platform, also …

SOURCE: Rebecca Coleman at 11:03am on July 4, 2011

Google + by Rebecca Coleman

For the last two days, the interwebz have been buzzing about the latest thing to be launched in the world of Social Networking: Google Plus. You may have noticed that a few weeks ago, Google…

SOURCE: Rebecca Coleman at 10:52am on July 1, 2011

Do Artists Deserve This?? by Rebecca Coleman

If you are in the arts, you’ve probably already seen this video clip from Sun Media, where Krista Erickson interviews Margie Gillis, a well-respected dancer, teacher and choreographer …

SOURCE: Rebecca Coleman at 10:41am on June 29, 2011

Adding the Facebook "Like" Box to the Sidebar of your WordPress Blog by Rebecca Coleman

I have actually made this video before. And written this post before. But Facebook keeps messing with stuff, so I redid the video and updated it for today’s interface. Please note: in …

SOURCE: Rebecca Coleman at 10:23am on June 27, 2011

Eight Ways to Gain Twitter Followers by Rebecca Coleman

I got called in to substitute teach another social media class this week at BCIT. One of their assignments is to amass a certain amount of followers on several different social networks. I t…

SOURCE: Rebecca Coleman at 9:15am on June 24, 2011

What I Learned from Creating 30 How-To Videos in 30 Days by Rebecca Coleman

Firstly: that I should have my head examined. But I’m getting ahead of myself. In April, I met, as I do, bi-monthly, with my amazing small business support group, SCTC. This wonderful …

SOURCE: Rebecca Coleman at 10:38am on June 22, 2011

Two Ways to Measure your Social Media Influence by Rebecca Coleman

Influencers. In this brave new world of social media, everyone wants to get their service or product into the hands of one. Because you know, if someone who has a lot of followers, a lot of …

SOURCE: Rebecca Coleman at 9:18am on June 20, 2011

The Role of Social Media in the Vancouver Riot by Rebecca Coleman

Like the rest of my city, and, sadly, the world, I watched in horror last night as things went from bad to worse. It started with our beloved home team, the Vancouver Canucks, losing the Sta…

SOURCE: Rebecca Coleman at 1:08am on June 17, 2011
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