97 stories by "Rebecca Coleman"
One more. Just one more post about the new Facebook changes, and then I’ll give it a rest for while, I promise. One thing I love about Google+ is how easy they make it for you to thema…
The interwebz have been abuzz for the past week about Klout. In case you have been in blissful ignorance up until now, Klout is a website that assigns a score (out of 100) to your social inf…
When I teach workshops and classes, I often start by talking about the changes that are currently happening in the world of marketing. We are increasingly moving from a state of “p…
If you have a business, you should have a Page for your business. Not only does this allow you to keep your personal and business lives separate on Facebook, but it also offers some amazing …
This landed in my inbox yesterday, and the timing is perfect. I’m teaching three courses right now, and all of them are at the point of the course where we are learning about Facebook.…
A couple of hours ago, I was sitting in a dark movie theatre watching Carl Bessai’s newest film, Sisters&Brothers. Sisters&Brothers is the third and final film in a trilogy tha…
I‘ve been thinking about quitting a lot lately. I am one of those people that, when I commit to something, I will follow through with it, even if it feels like it isn’t working. …
One of the myriad of new changes that Facebook has made recently is the introduction of a “Subscribe” feature. You can enable this on your own personal account: click here to do …
I'm weird. Are you? Is your art weird? Are you arts patrons weird? We Are All Weird is the name of a new book by Seth Godin. It's a book that finally explained in very simple and clear terms…
Facebook announced on Friday that they are replacing our current Facebook profile with Timeline. Here’s a quick look at the new interface: Here’s Facebook’s marketing piece…
Dear Gentle Reader: Here at the WorldWide Headquarters of Rebecca Coleman, Marketing and Media Relations, there is chaos. I’m moving on the first of the month, so there are boxes and p…
Infographics are really hot right now. Seems like they are everywhere, and some of them are really interesting. In terms of niche marketing, our goal is to figure out who our market is, and …
I have one word for my fall, and that word is BUSY! I’m cutting way back on my publicity work, partly because my teaching and workshop schedule is very, very full. Here’s a look …
I do love a good podcast. You see, I have this thing about multi-tasking. For better or for worse, I feel like I’m slacking unless I’m pretty much doing at least two things at on…
A couple of days ago, I received this email from Scott Heiferman, the Co-Founder and CEO of  Meetup.com. Meetup.com is a powerful example of the good that came from the horrif…
For your Friday Facebook pleasure, a collection of some of my favorite recent posts about Facebook: 13 Hot Facebook Marketing Tips from the Top Pros The Social Media Examiner is a great blog…
Gwdion is one of those guys whom I would have never met were it not for Twitter. And is therefore one of the reasons I love Twitter so much. Gwdion is a DC-based playwright, and is very acti…
Obsessed. Completely in love and obsessed with a new social network. I need to shout it from the blog. I don’t know if you ever did this, but at various times in my life, I have create…
In July, I put up this post: Three Twitter Analytics Tools. At that moment, I had just been using this new Twitter analytics tool called Crowdbooster for a couple of days. I’ve had the…
Here in Vancouver, as a theatre producer, one of your greatest challenges is simply finding space. We have two major theatre companies, The Vancouver Playhouse and the Arts Club, that own th…
Content is King. Always add value. Make your blog sticky. I hear these things come flying out of my mouth when I’m teaching. Check into almost any blog on social media, and you’l…
I have to confess, it’s kind of my job to keep up on the latest social media advances, but Facebook is boggling even my mind these days. There have been so many changes and upgrades to…
A couple of weeks ago, I was reading the Museum 2.0 blog, and I came across this post: No! More! Exclamation! Points! Yikes. I sunk into my chair. I use exclamation points way too much. Smil…
Social Media Marketing: it’s a brave new world. As an artist or a small business owner, you are probably feeling increasing pressure to get involved with social media. You hear warning…
Quick!! What company is this? And this?? Uh-huh. I’ve written more than a few posts about branding: Does Your Book Match its Cover, “I Need a Starbucks,” Less…
