24 stories by "Phil Paschke"
Just over two years ago I posted about tracking clickthroughs with custom links made using a super simple tool provided by Google that integrates perfectly with Google Analytics. Since Googl…
You probably know that Google search performs a number of functions natively, giving you information without requiring you to visit one of the search results that come up. For instance, you …
One of the great things about ArtsHacker is that when contributors present at conferences (like Drew McManus and Ceci Dadisman recently did about Google Analytics), they can easily point att…
The Nielsen Norman Group is made up of researchers who have literally written the books on user experience and usability. Their website is full of helpful articles that you can use to mak…
It's always interesting to see the various advertising campaigns directed towards the LGBTQ market during the month of June and during pride festivals around the world over the summer. I rec…
One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep use…
Let's all pause for a moment to consider the great equalizer at your organization: Microsoft Office. Whether you love to hate Outlook for messing up your calendar when you attend a conferenc…
In a blog post on May 24th, Twitter announced a number of new changes to what will count towards your 140 character limit when tweeting. These changes aren't live yet, but according to the p…
Every so often the folks at Smashing Magazine offer their readers free icon sets, or in other words, high quality vector graphics of a particular theme, in a variety of styles and formats…
If you've been following ArtsHacker's recent exploration of Instagram, you're already well on your way to making the most of this very visual social media tool. And change being the only thi…
Around this time last year I posted about Embracing the Online Anger, and one of the topics I've been meaning to explore further was how to handle customer service issues on Twitter. The rec…
We've all done it: click here to learn more. But what does "click here" even mean in an age of touchscreens and wearables? Back in the previous century we may have had to be a bit more expli…
While the "Golden Circle" probably sounds like one of your mid to high end donor categories (depending on whether or not you have platinum, diamond, and dilithium levels), it's also a a c…
Twitter is on a role with controversial changes lately, and one imminent update is very hard to like, and will certainly not go down as anyone's favourite. Last month, Twitter announced they…
If your Twitter feed was anything like mine on November 3rd, it was approximately 50% rants about Twitter replacing Faves with Likes, 50% essentially claiming the change is a "first wo…
In an earlier post about "flybys" I used a brand new image of Pluto from NASA. Did you know that nearly everything in NASA's archive of images, videos, audio, animations (and more!) are f…
By now you've seen the amazing images of everyone's favourite ninth member of the solar system dwarf planet Pluto from NASA's New Horizons mission. Their probe travelled 3 billion miles over…
Back in April I skewered bad twitter handles and the regrettable word abbreviations that result from the character limit (while telling you how to easily change yours), and Arts Hacker ed…
Hey, back on May 11th, did you learn to stop worrying about SEO and love structured data? If you missed Drew's post about improving your event search results in 15 minutes, go read it. Now! …
Back in February I wrote about Embracing the Online Anger, but it's important to note that not all social media mentions require a response. (Gasp!) A few months ago Jonathan Michael at Bpla…
So, I hear you're unhappy with your organization's Twitter handle. Six years ago, the "New Media Specialist" at the time signed you up for @AlbuqSymphOrch1 and every time you tweet you cring…
My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the…
By now you're fully back in the post-holiday work groove, but it's never too late to make (or follow through) on some 2015 resolutions to make sure that groove doesn't become a rut. With the…
Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn't it be great to see where your efforts…
