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6 stories by "Marc Van Bree"

Using Internal Search To Optimize Your Website by Marc Van Bree

Drew eloquently described how to easily activate internal search tracking in Google Analytics. Let's look into how you can use the data from the report. As you can tell, the internal search …

SOURCE: artshacker.com at 3:00am on September 8, 2016☆⚑

The Anatomy of a Killer Landing Page by Marc Van Bree

You're doing it wrong. Do your online ads simply link to your homepage? Maybe you link directly to an event page or ticketing page. Okay, you're doing better, but you're likely still missing…

SOURCE: artshacker.com at 3:00am on September 5, 2016☆⚑

Pre-Populating Your Forms to Increase Conversions by Marc Van Bree

There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We al…

SOURCE: artshacker.com at 3:00am on December 28, 2015☆⚑

Track your offline marketing in Google Analytics in 5 easy steps by Marc Van Bree

One of my last slides in the Google Analytics session at the NAMP (National Arts Marketing Project) conference touched on tracking offline marketing. It was a quick mention without going int…

SOURCE: artshacker.com at 3:00am on December 2, 2015☆⚑

Google Analytics Decoded: Cross-Domain and Ecommerce by Marc Van Bree

In the previous article we looked at the Google Analytics code snippet: how to find it, where to put it, and a quick evolution of the code. Adding the plain code as provided by Google will g…

SOURCE: artshacker.com at 3:00am on November 20, 2015☆⚑

Google Analytics Decoded: The Code Snippets by Marc Van Bree

At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and…

SOURCE: artshacker.com at 3:00am on November 18, 2015☆⚑
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