Our 4th and Final Reading of 2011 is . . .
We're going international, y'all! On December 12th at 8 PM, we'll have our final reading of the year and this time, we've gone overseas to get our subject. Martha, Martha comes to us all the…
We're going international, y'all! On December 12th at 8 PM, we'll have our final reading of the year and this time, we've gone overseas to get our subject. Martha, Martha comes to us all the…
Patti LuPone should play Annie Oakley some day, because the woman is the 'straightest shooter' I've ever seen. When something's buggin' her, whether it's a photographer in a theater, or a ci…
Out there in the hills of Hollywood, it's not uncommon for a movie star to take on the title of Producer, either on his or her own films or on other properties as well. Look at the current h…
When 65% of our audience is from "out-of-town", there's no question as to how we should overweight our marketing and product development strategies in order to achieve commercial success (if…
Snapped this pic on Sunday eve as one of the first examples of media sharing in Times Square between two unrelated shows. This billboard (one of the baby bills in TS) first split pre-summer …
The following are the Broadway Grosses from the week ending September 25, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $816,609 7,822 95.30% $104.40 BILLY ELLIOT: THE MUS…
Holy Nuns, batman! We had a new comment record for last week's contest with 240+ entries!!! Wowza! In case you missed it, the challenge was to rename a musical replacing one of the words wit…
When 65% of our audience is from "out-of-town", there's no question as to how we should overweight our marketing and product development strategies in order to achieve commercial s…
I got pitched an opportunity today to be a part of a group sales catalog that was being distributed to thousands of potential group sales buyers. All that I had to do was buy an ad. Seems li…
A lot of folks out there on both sides of the bargaining table think that negotiating an actor deal or an artist deal is the same as buying a house or a car or a fake rolex on Canal Street..…
The secret of marketing an experience like theater is knowing how to tease. Because the price of a Broadway show can be in the triple digits, your audience needs to understand what they are …
When I was a kid I collected baseball cards of my favorite players. When I was a kid I had posters of my favorite movie stars on my walls. When I was a kid . . . I didn't know one Broa…
Since we started the Get Your Show . . . seminar, I'm proud to say that we've gotten some pretty great feedback and had some pretty great success stories . . . so I'm glad that people are en…
The following are the Broadway Grosses from the week ending September 18, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $815,653 7,916 96.44% $103.04 BILLY ELLIOT: THE MUS…
We often talk about the longest runnings show in Broadway history . . . Phantom, Cats, Les Miz, Chicago . . . but rarely do we talk about the longest running plays. Why? Because you wouldn't…
When I was a kid I collected baseball cards of my favorite players. When I was a kid I had posters of my favorite movie stars on my walls. When I was a kid . . . I didn't know...
I took a call today from a producing peer who was having a serious issue with a project. After a heck of a lot of work (a couple of years, actually), the show just blew up. It was nothing he…
I walked home from my office on Sunday night . . . and I felt a little chill in the air. That could mean one of two things: A) I'm a little wimpy. Or B) It's time for NYMF!!! Despite...
We've all heard the expression, "Show Doctor", right? You know, that Director or Writer who joins a troubled production out-of-town, or in previews, with the goal of providing the …
The following are the Broadway Grosses from the week ending September 11, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $732,228 7,287 88.78% $100.48 BILLY ELLIOT: THE MUS…
Yep, believe it or not, there is something to be gained from those guidos and guidettes that have four-ways in tequila-filled jacuzzis. I watched a few minutes of the super-successful s…
In honor of the 10 year anniversary of this very tragic day in our country's history, I've decided to not have a Sunday Giveaway today. Consider it a moment of promotional silence as we hono…
Are you ready to Bring It, Clair Sedore? Because you won the tickets to Bring It On: The Musical! Email me, Clair, and we'll set up your seats. And then promise me and all of my readers that…
I went to a fashion event this evening. Despite seeing a Real Housewife of New York, a dude sportin' a handlebar mustache and Kyle MacLachlan, I realized something . . . I don't know anyone …
Yep, believe it or not, there is something to be gained from those guidos and guidettes that have four-ways in tequila-filled jacuzzis. I watched a few minutes of the super-successful show o…