Broadway Grosses* w/e 3/25/2012
The following are the Broadway Grosses from the week ending March 25, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $584,981 6,828 83.19% $85.67 CHICAGO $566,644 7,179 83.…
The following are the Broadway Grosses from the week ending March 25, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $584,981 6,828 83.19% $85.67 CHICAGO $566,644 7,179 83.…
Oooh, what a good giveaway we've got this week! Fresh off it's set of raves, Once has set the stage for one of my favorite things - a big David vs. Goliath type Tony Battle, where a small in…
I'll admit . . . sometimes when I start something, I know it's going to miff a few folks. But boy, I had no idea that our tweet seat experiment at Godspell would attract so much attention. W…
The most recent set of Broadway stats had international tourists at about 14% of the entire Broadway audience. While not a majority, it's still a good chunk (and it was actually down this pa…
Spring has arrived and so has the first play of our reading series! As you know (or maybe you don't, if you're a new subscriber), we get a lot of submissions here at the office, so three tim…
Ooooh, here's a fun tip that I started using months ago that has already started paying dividends. Broadway and Off-Broadway shows are fully engaged in the variable pricing war. We used to e…
If you've ever hung around me outside of NYC, then you know I've been known to drool at the site of a Chili's. Maybe it's the bottomless chips & salsa, maybe it's the bottomless cokes, b…
The following are the Broadway Grosses from the week ending March 18, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $653,421 7,595 92.53% $86.03 CHICAGO $610,188 7,333 84.…
If you hadn't yet realized, the starting bell has rung on the start of the Spring season of new Broaday musicals. They are off and running! For how long, that's the big questions. One of the…
A distinguished member of the press recently asked me for my thoughts on developing products for Broadway, and the ingredients that make a million-dollar-a-week-show. While sure, I'm a big b…
A few years ago, my pal Gil over at BroadwayAbridged, told me that November was National Novel Writing Month. He pointed me to this website that sponsors a challenge/contest to writers to be…
Theatergoing can be uncomfortable. Let's face it. With legroom that seems designed for the people of Lilliput, and a number of bathrooms that couldn't even accommodate the Duggars never mind…
Some of the most valuable lessons I've learned about how to produce shows are from watching how other high risk industries deal with similar issues. Airlines and perishable inventory. Sports…
The following are the Broadway Grosses from the week ending March 11, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $696,182 7,952 96.88% $87.55 CHICAGO $524,747 6,604 76.…
Almost 3 years ago now, I published one of my most read blogs which asked the question, "Are discounts eroding sales". You can read that blog, which includes a lot of charts and nu…
We're taking a breaking from giving away tickets this week, to give away information. Here at DTE, we're about to launch the latest in our seminar series, with our almost-sold-out "How …
Yesterday we talked about Pinterest. But talking and taking action are two very different things. In fact, those two things are what separate an entrepreneur from a wannabe. So how do you ta…
Wait. You don't know what Pinterest is? Hmmmm, what's the best way to describe it. How about this: Pinterest is . . . the 16th highest trafficked website in the US. Got your attention yet? A…
Remember the Broadway hotline we started up a few weeks ago? No? Well, click here to read all about it (and then make sure you subscribe to the blog by chucking your email address into the b…
There's no technology needed for this one. No fancy social media. No mega-buck marketing campaign. Just you. See, I'm working on a new revival. Not the musical kind. And not the 16 week kind…
I read an interesting word-of-mouth study recently that talked about how companies are getting much better at recognizing the importance of responding and engaging with fans. For the most pa…
The following are the Broadway Grosses from the week ending March 4, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $649,167 7,445 90.70% $87.19 CHICAGO $424,527 5,476 63.3…
You know how when something really bad happens to you, someone says, "Hey, in a few years, you'll look back on this and laugh." Well, that's the theory behind the the award-winning…
One of the top three questions I get in my inbox (along with "How do I raise money for my show?" and "Do you know a good shrink because if I'm producing a show I must be crazy…
One of the most fortunate accidents of writing this blog is that I get a lot of email from theater lovers and theater "doers" from all around the world. It's a wonderful reminder o…