The secret to producing a big fat hit Broadway show.
A distinguished member of the press recently asked me for my thoughts on developing products for Broadway, and the ingredients that make a million-dollar-a-week-show. While sure, I'm a big b…
A distinguished member of the press recently asked me for my thoughts on developing products for Broadway, and the ingredients that make a million-dollar-a-week-show. While sure, I'm a big b…
A few years ago, my pal Gil over at BroadwayAbridged, told me that November was National Novel Writing Month. He pointed me to this website that sponsors a challenge/contest to writers to be…
Theatergoing can be uncomfortable. Let's face it. With legroom that seems designed for the people of Lilliput, and a number of bathrooms that couldn't even accommodate the Duggars never mind…
Some of the most valuable lessons I've learned about how to produce shows are from watching how other high risk industries deal with similar issues. Airlines and perishable inventory. Sports…
The following are the Broadway Grosses from the week ending March 11, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $696,182 7,952 96.88% $87.55 CHICAGO $524,747 6,604 76.…
Almost 3 years ago now, I published one of my most read blogs which asked the question, "Are discounts eroding sales". You can read that blog, which includes a lot of charts and nu…
We're taking a breaking from giving away tickets this week, to give away information. Here at DTE, we're about to launch the latest in our seminar series, with our almost-sold-out "How …
Yesterday we talked about Pinterest. But talking and taking action are two very different things. In fact, those two things are what separate an entrepreneur from a wannabe. So how do you ta…
Wait. You don't know what Pinterest is? Hmmmm, what's the best way to describe it. How about this: Pinterest is . . . the 16th highest trafficked website in the US. Got your attention yet? A…
Remember the Broadway hotline we started up a few weeks ago? No? Well, click here to read all about it (and then make sure you subscribe to the blog by chucking your email address into the b…
There's no technology needed for this one. No fancy social media. No mega-buck marketing campaign. Just you. See, I'm working on a new revival. Not the musical kind. And not the 16 week kind…
I read an interesting word-of-mouth study recently that talked about how companies are getting much better at recognizing the importance of responding and engaging with fans. For the most pa…
The following are the Broadway Grosses from the week ending March 4, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $649,167 7,445 90.70% $87.19 CHICAGO $424,527 5,476 63.3…
You know how when something really bad happens to you, someone says, "Hey, in a few years, you'll look back on this and laugh." Well, that's the theory behind the the award-winning…
One of the top three questions I get in my inbox (along with "How do I raise money for my show?" and "Do you know a good shrink because if I'm producing a show I must be crazy…
One of the most fortunate accidents of writing this blog is that I get a lot of email from theater lovers and theater "doers" from all around the world. It's a wonderful reminder o…
Sometimes I wonder if NYC will ever declare Oscar Sunday a city-wide holiday. I mean, the streets are already deserted, people are having dinner parties . . . all we need to do is suspend so…
I really can't believe we're about to enter our 4th and final Quarter of the year. The year has flown by. It seemed like yesterday we were counting up the number of Tonys Book of Mormon was …
When anyone that has an impact on our industry passes away, it has a pretty massive effect on me. But when it's someone that I've met, someone that I've worked with, and someone that inspire…
The following are the Broadway Grosses from the week ending February 26, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $724,239 8,214 100.07% $88.17 CHICAGO $538,849 6,753…
Ok, here's a first in the five years (!) of Producer's Perspective history! I had another giveaway all lined up for today. I had finished the blog entry and everything. And then I got a call…
One month ago, almost to the day, several hundred passionate people converged on New World Stages for the first ever TEDxBroadway conference. It was a very exciting day, with great speakers …
At the end of the life cycle of any project, whether it's a success, or a, well, not-so-success (we don't use the "F" word here), it's vital that you sit down, and take stock of wh…
What a Saturday seminar we had this week! Not sure if I've mentioned this before, but we lowered the number of seminar participants a couple of sessions ago to give even more attention to th…
One of my New Year's resolutions was to take a break from working on my shows every once in awhile in order to work with charitable organizations. I've got some fun stuff in mind on how I ca…