Why you should focus on getting people to NOT see your show.
There are no absolutes in marketing. Except this one: No show is for “everyone”. One of the most common mistakes that new Producers/Writers make is thinking that their show appea…
There are no absolutes in marketing. Except this one: No show is for “everyone”. One of the most common mistakes that new Producers/Writers make is thinking that their show appea…
As I blogged about on Friday, Netflix dealt the mainstream media companies a major punch-in-the-face last week when their original series, House of Cards, was nominated for a Best Drama S…
Entertainment industry history was made yesterday when Netflix, the service I formerly referred to as Blockbuster-online, was nominated for 14 Emmy Awards for its original programming. It wa…
In my Broadway Investing Seminar, I always take a moment to answer the question “why do people invest in Broadway shows?” There are a bunch of reasons, from going to the opening …
I get breaking news from CNN pushed to my iPhone, as I’m sure a lot of you do as well. Â And I’ve read some pretty sad things over the years. But for some reason, the death of …
I walked into a restaurant over the weekend (ok, ok, there may have been buffalo wings on the menu), and it was emptier than a Saturday matinee of Dude. The hostess was reading US Weekly, an…
I don’t know about you, but I think this Tony Kushner guy has a future.  The dude can write. Case in point . . . Remember that giveaway that I announced yesterday for Encores! Of…
Think Broadway tickets (and concert tickets and sports tickets) are too expensive? Well, here comes an article from the NY Times which details the new strategy on the concert circuit . . . r…
Here’s a little known secret out there for all you Producers looking to raise money internationally, and for all you wealthy foreign nationals looking to obtain green card status in ou…
You know what I love about David Rockwell? He’s the King of the Crossover, designing everything from hotels like the fabu Cosmopolitan in Las Vegas and restaurants like Nobu to airp…
I love me an amusement park. Â At least one day every summer, you can find me at Six Flags eating a funnel cake (although we simply called ‘em fried dough back in Mass), and riding t…
The 10th Anniversary of the New York Theatre Musical Festival is upon us! Â Boy, it seems like just yesterday I was attending an orientation meeting for Season #1 when Altar Boyz made it…
I helped a friend by a car yesterday. Thanks to the world-wide-interwebs, buying a vehicle ain’t like what it used to be. Â Thanks to websites like Truecar.com, buyers can walk into …
As we all take a moment today to celebrate the independence of our wonderful (even though at times dysfunctional) nation, I thought we should also take a moment to celebrate the Independence…
I recently found myself at a vacation destination . . . where the local economy is fueled almost entirely by tourists who fly in from places around the world. When I arrived, I was welcomed …
Well, looks-a-daisy what we have here. Gordon Cox at Variety, who thankfully still gets to write about theater even though his publishers have slashed legit coverage like it was a rain fores…
For the record, non-profit producing ain’t for me. I’ve got a lot of respect for those that can do it well, because just the thought of asking for money from folks with no possib…
Time for that monthly summary of what got your attention last month here at The Producer’s Perspective The most read post of the month:Â My Top 6 Favorite Things about the 2013 Tony …
The only party game more fun that YouTubing “people falling down” is watching polished and poised News Anchors f*@# up. Â They’ve got perfect hair, perfect skin, and spea…
Da-da-da-da! Â (That’s supposed to be a trumpet sound, btw.) The e-envelopes please, because it is time to announce the winners of the 2013 Broadway Marketing Awards, as chosen by yo…
It’s the battle of the business publications! In this corner, we have the Harvard Business Review, who in April published “7 Rules for Managing Creative-But-Difficult People.R…
I met Richard Matheson in 2001. I was 28 years old.  And I hadn’t produced a dang thing. But I had a lot of ideas, and one of them was turning his novel and screenplay, Somewhere…
I popped a rights request off to a major movie studio last week . . . for a semi-popular but mostly-forgotten flick that I think has tuner potential. The response I got from the studio inclu…
We’ll get to the “fun” part of this Friday post in a paragraph or two, but this first bit ain’t so fun. The world tragically lost the big boss, Mr. James Gandolfini, …
I’ve been stewing about titles a lot lately.  In fact, the show that I announced on this blog as Garage Band a few months ago, that opens at George Street Playhouse in the fall, …