48 Days 'til Godspell: A props meeting. by Ken

Danny Goldstein took a break from our last day of auditions (and we mean it this time – because we did find our last Godspell cast member today – look for an announcement next we…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 26, 2011☆⚑

49 Days 'til Godspell: More cast members announced. by Ken

We released another set of cast members today, adding the uberly talented threesome of Lindsay Mendez, Celisse Henderson and Wallace Smith (our Judas!) to the company.  (It was tough k…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 25, 2011☆⚑

50 Days 'til Godspell: Identifying niches in our audiences. by Ken

If ever a Producer tells you their show is for “everyone” . . . run. An important part of a Producer’s job is to realize exactly who the audience is for their show, classif…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 24, 2011☆⚑

51 Days 'til Godspell: Planning a Box Office opening. by Ken

Before you could purchase tickets on your computer, iPhone, iPad, microwave, (ok, maybe not your microwave . . . yet), the opening of a Box Office was quite a big deal. It’ll never hav…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 23, 2011☆⚑

52 Days 'til Godspell: The SYTA Conference by Ken

Remember that Group Sales event I talked about on day 70?  (If not, click here). It was today! We had a sound check this morning, followed by the luncheon for hundreds and hundreds of Stu…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 22, 2011☆⚑

53 Days 'til Godspell: Looking for Production Assistants. by Ken

We’re 53 days away from the first preview, but only 22 days away from our first rehearsal. And that means, we’re going to need lots of hands on deck . . . and soon. I got my star…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 21, 2011☆⚑

54 Days 'til Godspell: Signing someone for special effects. by Ken

What’s great about working with incredibly creative people, is that every day by day in production, new and exciting ideas are born.  I call it these ideas “Wouldn’t it …

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 20, 2011☆⚑

55 Days 'til Godspell: Concierges are key. by Ken

Broadway demographic studies show that 65% of the Broadway audience is from “out-of-town”.  Those 65% can’t all stay with friends, right?  So they stay in hotels. Â�…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 19, 2011☆⚑

56 Days 'til Godspell: A visit to the shop. by Ken

Our Set Design team and Technical Supervisors will make several trips to the scene shop during the build process to make sure that everything is proceeding according to the “plans.R…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 18, 2011☆⚑

57 Days 'til Godspell: A site visit about sight-lines. by Ken

After Monday’s production meeting, a “sight-line” sub-committee was formed.  Today, that group (including our TD team, Director Danny Goldstein, General Management, and …

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 17, 2011☆⚑

58 Days 'til Godspell: More cast members announced. by Ken

We added four more cast members to the Godspell line-up today.  In addition to the previously announced Hunter Parrish, early this AM we issued a press release to all outlets announcing t…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 16, 2011☆⚑

59 Days 'til Godspell: Our first Production Meeting. by Ken

There have been lots of Godspell meetings going on over the last several weeks, months, and even years (it was two years ago that Stephen Schwartz, Danny Goldstein and I first met) . . . but…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 15, 2011☆⚑

60 Days 'til Godspell: Investor relations by Ken

Anyone that runs a business that depends on investors to fund that business needs to have a good plan of how to keep those important people up-to-date on the happenings of the company.  F…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 14, 2011☆⚑

61 Days 'til Godspell: Other ways to get press. by Ken

There are all sorts of ways to get press and raise awareness for a Broadway show like Godspell.  The most typical methods are through releasing big news items about your production, (e…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 13, 2011☆⚑

62 Day 'til Godspell: Putting the rental puzzle pieces together. by Ken

Today we got a second round of rates on the Godspell sound and light rental packages.  (I often wonder why Broadway houses don’t have some “rep” lighting plots built in …

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 12, 2011☆⚑

63 Days 'til Godspell: Ticket trend analysis by Ken

Even though it’s early in our sales cycle, and we’ve yet to start our primary advertising push (that’ll start post-Labor Day), I spent time today looking at all the tickets…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 11, 2011☆⚑

64 Days 'til Godspell: Monitoring the press activity. by Ken

Remember the press release I was talking about yesterday?  Well, it hit the wires early this morning. In case you missed it, today we announced that Hunter Parrish, star of the Showtime s…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 10, 2011☆⚑

65 Days 'til Godspell: Finalizing a casting press release. by Ken

We’re just a few hours away from starting to release information about the cast of Godspell. Deals have been done, and now it’s time to start getting the word out. Jeremy Shaffer…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 9, 2011☆⚑

66 Days 'til Godspell: First comes set, second comes lighting. by Ken

We had a mini-production meeting early this morning, which began with the Set Designer and Director talking through issues, changes, and updates, and then segued to the Lighting Designer, Mr…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 8, 2011☆⚑

67 Days' til Godspell: Starting the opening night list by Ken

It may be further than 67 days away, but today I started a rough list of who will be invited to our opening night performance and party.  With only just over 700 seats and with a lot of i…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 7, 2011☆⚑

68 Days 'til Godspell: A group sales letter by Ken

There are groups, and then there are student groups, church groups, senior citizen groups, etc. Because Godspell has such a unique appeal to so many different types of group ticket buyers, i…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 6, 2011☆⚑

69 Days 'til Godspell: Insurance by Ken

Ok, admit it.  How many of you wanted to skip right over this blog after you read what it was about? I can’t imagine that there’s a Producer out there that got into the busine…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 5, 2011☆⚑

70 Days 'til Godspell: Planning a Group Sales event. by Ken

There's a conference coming up for the Student Youth Travel Association in late August, and this year it's in NYC.  We're doing a huge push for the student market on Godspell (and offerin…

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 4, 2011☆⚑

71 Days 'til Godspell: The first proof of the direct mail. by Ken

Now that the billboard is up and our "metrolights" (the signs at the entrances of parking lots around the city) have started popping up as well, it's time to shift our advertising attention …

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 3, 2011☆⚑

72 Days 'til Godspell: Watching our billboard go up. by Ken

Remember that billboard we had a meeting about 18 days ago?  Click here if you need a reminder. Well, yesterday that little picture on the Serino Coyne conference table became a towering …

SOURCE: Day By Day: The Producer’s Perspective at 9:00pm on August 2, 2011☆⚑