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4 stories by "John A. Bourdierd"

Meet the 'closer ad' by John A. Bourdierd

Baseball isn't the only game in town with a closer " how to use advertising to convert to a sale

SOURCE: Broadway News Subscription at 7:30am on February 6, 2026[SHARE]

Five tips to reach Gen Z and turn them into theatergoers by John A. Bourdierd

How to reach young audiences without being cringe

SOURCE: Broadway News Subscription at 7:30am on July 25, 2025[SHARE]

Your campaign's new MVP? Artificial intelligence by John A. Bourdierd

Five ways your agency can use AI for more efficient digital advertising campaigns.

SOURCE: Broadway News Subscription at 7:59am on May 30, 2025[SHARE]

Who's the captain of your campaign? by John A. Bourdierd

Mastering Meta ads in the age of creative targeting

SOURCE: Broadway News Subscription at 8:30am on October 4, 2024[SHARE]
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