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4 stories by "Jenny Dorso"

Marketing Broadway tickets as the ultimate holiday gift by Jenny Dorso

Three keys to effective holiday messaging

SOURCE: Broadway News Subscription at 7:30am on November 21, 2025[SHARE]

6 advertising and marketing developments impacting Broadway by Jenny Dorso

From the evolution of video to GEO, here's what you need to know about the next act in Broadway strategy.

SOURCE: Broadway News Subscription at 7:30am on September 5, 2025[SHARE]

Using pre-NYC-audience research to set your show up for success by Jenny Dorso

How to make the most of your out-of-town tryout from an advertising perspective

SOURCE: Broadway News Subscription at 7:30am on August 15, 2025[SHARE]

What does a 'digital-first' world really mean for my ad plan? by Jenny Dorso

The Pekoe Group's Jenny Dorso offers a fresh way to break down your digital spend.

SOURCE: Broadway News Subscription at 8:30am on September 13, 2024[SHARE]
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