Even for seasoned professionals, writing powerful and effective headlines isn't always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclat…
The Internet Archive's Wayback Machine, which archives screencaps of your website, has been around for some time and it's just as useful now as ever. Sure, it's fun to see how some of the cr…
When your business covers everything from data analysis, to communication, to programming and design, it is easy to get overwhelmed with stuff to get those jobs done. At one point in time, m…
Among the many types of spammers that have cropped up over the course of the last year, one of the fastest growing variations is Ghost Referral Spammers (GRS) targeting your Google Analytics…
Does your organization still design print material first then use that as the basis for your online design? If so, you’re not only behind the marketing curve, you’re losing groun…
It isn't as though arts managers have loads of time to stay current on the latest trends and best practices for web design and user experience. Fortunately, that’s what you have ArtsHa…
For many performing arts orgs, January means you're knee deep into next season’s design stage and for those of you who do your own design work, finding complementary font combos can…
2016 is the year for ridding your institution of as much HiPPO decision making as possible. Even if you aren't familiar with the acronym, HiPPO stands for Highest Paid Person's Opinion, we'v…
It's December 23rd and the staff office party is in four hours but you still haven't picked up a Secret Santa gift. No worries, we've got you covered with a list of easy to purchase items yo…
Recently, email marketing provider MailChimp added a new option to their RSS campaigns that aims to solve a long (long) standing shortcoming in their service by way of how they handle images…
We are so pleased to learn that the Click.Click.Done. Developing Your Google Analytics Skills session at the 2015 National Arts Marketing Project Conference was ranked as the #1 session amon…
Although there are no shortages of annoyances whenever Facebook rolls out new features, every now and then they offer up a sincere gem and in case you haven't seen it yet, the latest additio…
Hard to believe it's been a full year since ArtsHacker's launch but today marks the one-year mark since the inaugural post on December 7, 2014. And to celebrate, we took our own advice and p…
If you haven't been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up on Oct 24, 2015. Regular ArtsHacker readers wil…
MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC's case, it's the inability…
One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in th…
Although it’s fairly common practice for the commercial sector, arts orgs haven't really caught on to the Year-In-Review (YiR) microsite trend yet but they're doing so at their own per…
It took them long enough but the folks in Redmond have finally made real-time co-author editing part of Microsoft Word. If you're an Office 365 user and haven't upgraded to Office 2016, you …
ArtsHacker currently includes a mix of original articles and aggregated posts (content that points out a useful resource elsewhere but ties it into arts management) but sometimes we run acro…
If you’re running the most recent version of Google's Chrome browser and you're a WordPress user, you may be noticing some unusual behavior vis-a-vis your admin menus in that they shif…
ArtsHacker has always been about the nuts-and-bolts of being an effective arts administrator and I'm very happy to say that I'll be leading a session at the 2015 National Arts Marketing P…
Online security is a big deal. Check that, it's a really big deal and far too often, arts orgs and their managers don't take as much time as they should to protect themselves and their insti…