How To Create A "Dark Post" On Facebook
Have you ever experimented with so-called “dark posts” on Facebook? Â A dark post (also called an unpublished post) is a post that doesn’t show up on your page but can be…
Have you ever experimented with so-called “dark posts” on Facebook? Â A dark post (also called an unpublished post) is a post that doesn’t show up on your page but can be…
Have you set up Facebook Business Manager for your organization yet?  If not, you are missing out on one of Facebook’s best new features for businesses and organizations. Faceboo…
Have you heard about Peach? Peach is a new social network that just launched and has been gaining major traction over the past couple of weeks. So, what is it, you ask? Â It is like a comb…
Breaking news! Giphy has just launched their super simple GIF Maker. Â If you’re not familiar with Giphy, it is a site where you can find and share animated GIFs. Â Many have been…
If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the …
On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign. Â Not only can they make your content easier to find in a search, but they can crea…
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Â Whether that means that you put events on sal…
It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website. Â I never took it personally because I understand that people’s…
Just today, new findings from a Temple University study have been released showing that paper still has power.  More specifically, that our brains react to and retain content that we h…
We all need to have video spots created at one point or another; whether it is for TV ads, social media, or just for our website. Â However, creating video spots when you have very little …
Just the other day I came across this great article written by Jerry Cao and Kamil Zieba and Matt Ellis on Fast Company about website design. As arts organizations, we sometimes feel that…
It is clear that Facebook wants you to pay to have lots of people see your content. Â Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because…
With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where. Â We a…
Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid? Â Or, have you inherited an email list that may have addresses on it tha…
If I had a nickel for every time I was asked to send someone our logo… If you’re in arts marketing, you know what I mean.  We all deal with partner organizations, vendors, …
I just happened upon the slickest site for creating phone, tablet, and laptop mockups: Magic Mockups. Â Those of you who have ever needed to put a mockup of an app or website into a mobile…
With any ticketing system, we have access to a lot of data. Â Unfortunately, not all ticketing systems can spit that data back out in useful ways. Â Most reports are rather standard and …