Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. Â The data provides not only infor…
A couple of weeks ago, I wrote a post talking about how to keep your email list clean. Â It got me thinking that we really need to keep ALL of our data clean. Â Now that season is over f…
Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders. Â As I read it, IÂ kept thinking how applicable his words are to arts organizations. As arts …
When was the last time you cleaned your email list? If it was more than a year ago, it is likely quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, a…
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. Â However, we tend to use the same text over and over again. Â “B…
If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immed…
At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. Â This thing is chock full of data about customer-first marketing, which they define as: An a…
All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that w…
A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Researc…
Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study f…
Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audienc…
Here is a must-read article from the Pittsburgh Post-Gazette about new software built just for nonprofit organizations. Application Verification, a 6-year-old East Pittsburgh technology b…
So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equival…
So, you’ve got a WordPress website and you’re a rock star at managing it yourself for the usual day-to-day things. Â But now you need a little CSS tweak or you are looking to a…
We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal wit…
In our lives as arts administrators, it is all about the art, right? Everything we do is to showcase the art and the artists, whether they be opera singers, ballet dancers, violinists, paint…
Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because I know you are checking  your Google Analytics regularly, right?…
How many times have you gone back and forth and back and forth and back and forth with a colleague, vendor, or other contact to schedule a simple meeting or call? Â Annoying, right? Â Al…
I recently came across this oldie but goodie on Roger Dooley’s Neuromarketing blog and wanted to share. Â (If you don’t follow Roger on social media or regularly read his blog,…
Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts? Â That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered…
Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study. Â WOOT! Some key findings from the report: Organizations are investing more i…
From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Ins…
I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website. Â You probably do right now. Â Well, the cold har…
Yesterday, Facebook announced several new ways for advertisers to target likely customer prospects more precisely on its mobile app, on its website, and on the partner apps where it syndicat…
We all have anecdotal information about who buys tickets to our organization’s event. Â “Well, our people are all [insert adjective here]” or “our people are [inser…