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99 stories by "Brian Steinberg"

Bob Iger Explains Why Venu was Scrapped, Why Disney Bought Fubo and Why New Skinny Bundles Help ESPN by Brian Steinberg

Disney thinks an emerging suite of so-called "skinny bundles" serves as a better way to make ESPN available to cord-cutters than Venu, a now-scuttled streaming sports joint venture with Warn…

SOURCE: Variety at 8:26pm on February 5, 2025

Comcast's Q4 Profit Boosted by 'Wicked,' Peacock by Brian Steinberg

Comcast said fourth quarter profit surged as the company saw good results at its mobile business, at the box office and at its Peacock streaming hub. Meanwhile, the Philadelphia cable-and-en…

SOURCE: Variety at 8:29am on January 30, 2025

CAA Signs Digital Sports Influencer Katie Feeney by Brian Steinberg

Katie Feeney, a social-media influencer who works with many sports leagues and media companies, has signed with CAA for representation. Feeney, who worked as the first official social media …

SOURCE: Variety at 11:53am on January 23, 2025

Stephen Colbert and 'The Late Show' Make 'Very Emotional' Return to Ed Sullivan Theater by Brian Steinberg

Stephen Colbert has, nearly every weeknight for the past 15 months, led the nation's most-watched late-night show without many of the trappings viewers have come to expect. He's had no live …

SOURCE: Variety at 8:22am on June 15, 2021

Disney Puts Focus on Streaming Ad Sales in Brisk TV Upfront (EXCLUSIVE) by Brian Steinberg

Madison Avenue's interest in digital ads, sports and new concepts tied to bolstering messages of diversity helped Disney close a fast-paced upfront that saw more than 40% of total dollars co…

SOURCE: Variety at 6:21pm on June 14, 2021

Disney, NBCU, Fox Start to Sell in TV's Accelerating Upfront Market (EXCLUSIVE) by Brian Steinberg

At least three of the nation's big media companies are writing deals in an upfront ad-sales market that is moving more rapidly than in years past. Disney, NBCUniversal and Fox have all begun…

SOURCE: Variety at 2:59pm on June 3, 2021

CBS, Leslie Moonves Resolve Dispute Over $120 Million in Severance by Brian Steinberg

A whopping amount of money that has been held in trust for potential payout to former CBS chief Leslie Moonves is going back to the company. In a filing with the U.S. Securities and Exchange…

SOURCE: Variety at 5:27pm on May 14, 2021

Disney in Discussions With NFL for 'Sunday Ticket' Franchise, Renews MLB Deal by Brian Steinberg

Disney is in discussions with the NFL about possibly picking up the "Sunday Ticket" franchise that has been a pillar of DirecTV for years. Disney CEO Bob Chapek said during the company's qua…

SOURCE: Variety at 5:45pm on May 13, 2021

Black-Owned Media Outlets See Chance to Capture Ad Dollars Long Denied by Brian Steinberg

In the space of just a few weeks, a group of Madison Avenue heavyweights " with names like General Motors, Interpublic Group and WPP " has made public guarantees of ad money for some of the …

SOURCE: Variety at 5:44pm on May 13, 2021

Elon Musk's 'SNL' Debut Will Get Global YouTube Live Stream by Brian Steinberg

NBC started broadcasting "Saturday Night Live" live across the U.S in 2017. Now the network is preparing to live stream the show around the world. The network said tonight's broadcast, hoste…

SOURCE: Variety at 9:18pm on May 8, 2021

Kim Godwin Named President of ABC News by Brian Steinberg

Kimberly Godwin, a veteran of local and national TV-news operations, will be the next president of ABC News  " and the first Black executive to run a broadcast-network news operation. Dis…

SOURCE: Variety at 8:45pm on April 14, 2021

Disney Continues Pursuit of New ABC News Chief by Brian Steinberg

Disney's search for a new leader for ABC News continues weeks after the company unexpectedly disclosed the former president, James Goldston, would leave the post. Goldston's last day came at…

SOURCE: Variety at 6:13pm on April 6, 2021

Dominion Voting Systems Files $1.6 Billion Defamation Lawsuit Against Fox News by Brian Steinberg

Dominion Voting Systems filed a $1.6 billion defamation lawsuit against Fox News, alleging that the Fox Corporation-backed cable outlet made false claims about the company's actions and infl…

SOURCE: Variety at 5:16pm on March 26, 2021

A Super Bowl Mega-Cast? It's Under Consideration at Disney by Brian Steinberg

The Super Bowl is the TV industry's biggest annual event. What if it became several? Walt Disney is considering a Super Bowl "mega-cast" that could create different broadcasts of the gridiro…

SOURCE: Variety at 8:10pm on March 18, 2021

New Group Aims to Warn Advertisers About Podcast Perils, Hot Talk by Brian Steinberg

Madison Avenue is paying more money to podcasting. Now a group of people focused on the industry wants advertisers to pay more attention. The Media Roundtable, a group of organizations that …

SOURCE: Variety at 12:31pm on March 17, 2021

Nickelodeon Set to Expand 'SpongeBob SquarePants' With 'Patrick Star' Series by Brian Steinberg

Brian Robbins walked into a meeting where executives were deciding whether kids-media giant Nickelodeon should pick up "SpongeBob SquarePants" for a twelfth cycle, and asked what he thought …

SOURCE: Variety at 7:41am on March 4, 2021

Disney Spotlights Ad Tech in Bid to Court Madison Avenue by Brian Steinberg

The company that usually talks to advertisers about properties like "Grey's Anatomy," "Get Up!"  and Goofy spent some time last week chatting with them about technologies that will probab…

SOURCE: Variety at 11:12am on March 2, 2021

Disney Shares Spike as Investors Cheer Launch of Star Video-Streaming Service by Brian Steinberg

Shares in Walt Disney Co. rose for a second straight day as investors were encouraged by its official launch of a new streaming-video service aimed at consumers of general entertainment in E…

SOURCE: Variety at 1:37pm on February 23, 2021

How Bruce Springsteen Agreed To Do a Super Bowl Commercial for Jeep by Brian Steinberg

After driving "Thunder Road" for decades, Bruce Springsteen is taking a detour on Madison Avenue. The musician known as "The Boss" will command two minutes of commercial time in Super Bowl L…

SOURCE: Variety at 2:17pm on February 7, 2021

Disney Open to Running More Spanish-Language Ads on English-Language TV (EXCLUSIVE) by Brian Steinberg

When Verizon wanted to speak to viewers of the recent Oscars broadcast in Spanish, ABC had to change its rules to make it happen. Now the Disney-owned network is willing to do it again. The …

SOURCE: Variety at 10:20am on March 7, 2019

Nickelodeon Will Revive 'Blue's Clues' by Brian Steinberg

Nickelodeon is whistling for one of TV's most famous dogs to come home and win over a new generation of kiddie viewers.  It's not Rin-Tin-Tin or Lassie, nor it is Brian Griffin or Triumph…

SOURCE: Variety at 4:00pm on March 6, 2018

E-Sports Deal Puts EA's 'Madden NFL' on ESPN, Disney XD by Brian Steinberg

 E-sports are coming to ESPN2 and other Disney properties as part of a new deal brokered between Electronic Arts, the National Football League and ESPN. Electronic Arts will partner with …

SOURCE: Variety at 10:42am on January 26, 2018

Disney's Advertising Empire Could Get More High-Tech After Fox Purchase by Brian Steinberg

Walt Disney is likely to gain more traction on Madison Avenue. With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its …

SOURCE: Variety at 9:51am on December 15, 2017

As Disney Catches Fox, What's Next for Comcast? by Brian Steinberg

Comcast chairman Brian Roberts turned heads in 2004, when his cable company launched an unsolicited $54 billion bid for the Walt Disney Co. Today,  Roberts no doubt had mixed feelings wat…

SOURCE: Variety at 3:20pm on December 14, 2017

Fox's Regional Sports Outlets Could Serve as Balm for Disney's ESPN by Brian Steinberg

Disney’s $52.4 billion stock deal to acquire a good chunk of 21st Century Fox will give the backer of Disneyland new heft around the globe, including places like Europe and India. But …

SOURCE: Variety at 2:01pm on December 14, 2017
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