Making the most of previews as a marketing asset
How Broadway shows can turn early audiences into their most powerful launch tool
Today is Wednesday, May 20, 2026 Broadway Baby Birthdays: Naturi Naughton Sierra Boggess Angela Goethals Busta Rhymes Lisa Kron Tony Goldwyn Bronson Pinchot Judy Kuhn Cher Kuhn Ted D'Arms Constance Towers Patrick Bedford Robert Hock David Hedison Edith Fellows Shelly Gross George Gobel Ralph Holmes Milton Gabler James Stewart Russell Hardie Carol Goodner Miklos Laszlo Virginia Sale Vivien Oakland Estelle Taylor Pauline Chase John L. Arthur Dorothea Baird Hubert Druce Eugene Redding David Proval Anthony Zerbe Timothy Olyphant Owen Teale Jane Weidlin Ingvar Ambjørnsen Alan Zweibel John Emery Honoré de Balzac