Drew eloquently described how to easily activate internal search tracking in Google Analytics. Let’s look into how you can use the data from the report. As you can tell, the internal searc…
SOURCE: artshacker.com at 03:00AMYou’re doing it wrong. Do your online ads simply link to your homepage? Maybe you link directly to an event page or ticketing page. Okay, you’re doing better, but you’re likely still m…
SOURCE: artshacker.com at 03:00AMThere are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We al…
SOURCE: artshacker.com at 03:00AMOne of my last slides in the Google Analytics session at the NAMP (National Arts Marketing Project) conference touched on tracking offline marketing. It was a quick mention without going int…
SOURCE: artshacker.com at 03:00AMIn the previous article we looked at the Google Analytics code snippet: how to find it, where to put it, and a quick evolution of the code. Adding the plain code as provided by Google will g…
SOURCE: artshacker.com at 03:00AMAt the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and…
SOURCE: artshacker.com at 03:00AM
