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Friday, April 10, 2026

How to better harness the power of promotions and press by Maddie Greenberg

Though the two strategies have traditionally been planned separately, audience behavior shows they’re more powerful when conceived together.

SOURCE: Broadway News Subscription at 07:00AM
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2025-2026 BROADWAY SEASON
Jun 12, 2025: Call Me Izzy - Studio 54
Aug 14, 2025: Mamma Mia - Winter Garden Theatre
Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre
Sep 16, 2025: Art - Music Box Theatre
Sep 28, 2025: Waiting For Godot - Hudson Theatre
Sep 29, 2025: Punch - Samuel J. Friedman Theatre
Oct 08, 2025: Beetlejuice - Palace Theatre
Oct 16, 2025: Ragtime - Vivian Beaumont Theater
Oct 28, 2025: Liberation - James Earl Jones Theatre
Oct 30, 2025: Little Bear Ridge Road - Booth Theatre
Nov 09, 2025: The Queen of Versailles - St. James Theatre
Nov 13, 2025: Oedipus - Studio 54
Nov 16, 2025: Chess - Imperial Theatre
Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre
Dec 08, 2025: Marjorie Prime - Hayes Theater
Jan 08, 2026: Bug - Samuel J. Friedman Theatre
Mar 12, 2026: Every Brilliant Thing - Hudson Theatre
Mar 23, 2026: Giant - Music Box Theatre
Mar 30, 2026: Dog Day Afternoon - August Wilson Theatre
Apr 06, 2026: Becky Shaw - Hayes Theater
Apr 07, 2026: Cats: The Jellicle Ball - Broadhurst Theatre
Apr 09, 2026: Death of a Salesman - Winter Garden Theatre
Apr 12, 2026: Titanique - St. James Theatre
Apr 15, 2026: The Fear of 13 - James Earl Jones Theatre
Apr 16, 2026: Proof - Booth Theatre
Apr 19, 2026: Fallen Angels - Todd Haimes Theatre
Apr 20, 2026: Schmigadoon! - Nederlander Theatre
Apr 21, 2026: The Balusters - Samuel J. Friedman Theatre
Apr 22, 2026: Beaches A New Musical - Majestic Theatre
Apr 23, 2026: The Rocky Horror Show - Studio 54
Apr 25, 2026: Joe Turner's Come and Gone - Ethel Barrymore Theatre
Apr 26, 2026: The Lost Boys - Palace Theatre
Apr 26, 2026: 2025-2026 Tony Awards Eligibility Cut-Off
Apr 26, 2026: Drama Desk Cut-Off
Apr 29, 2026: Drama Desk Nominations
May 05, 2026: 2025-2026 Tony Awards Nominations Announced
May 17, 2026: The 70th Drama Desk Awards - The Town Hall
Jun 02, 2026: The Theatre World Awards
Jun 07, 2026: 79th Annual Tony Awards - Radio City Music Hall

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