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Today is Friday, July 31, 2026     Broadway Baby Birthdays:     Daniel Evans     Eve Best     Ben Chaplin     Adam Pelty     Wesley Snipes     Dan Moran     Vernel Bagneris     Richard Griffiths     Geraldine Chaplin     Sab Shimono     Paul Anka     Sam Coppola     Don Murray     Peter Nichols     Harris Berger     Basil Henson     Chester Stratton     Salem Ludwig     Donald Foster     Jimmy Savo     C. William Kolb     Annie Parisse     Philip Lindsay     Eda Reiss Merin     Jim True     Bruce Hlibok     Tyrees Allen     Stan Daniels     Pat Cooper     Primo Levi     George Forrest     Martin Beck
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5 stories by "John A. Bourdierd"

Using actual audience reactions to build your ad campaign by John A. Bourdierd

How testing your creative assets, rather than choosing based on opinions, can successfully shape your show’s advertising

SOURCE: Broadway News Subscription at 7:00am on July 31, 2026☆⚑

Meet the 'closer ad' by John A. Bourdierd

Baseball isn't the only game in town with a closer " how to use advertising to convert to a sale

SOURCE: Broadway News Subscription at 7:30am on February 6, 2026☆⚑

Five tips to reach Gen Z and turn them into theatergoers by John A. Bourdierd

How to reach young audiences without being cringe

SOURCE: Broadway News Subscription at 7:30am on July 25, 2025☆⚑

Your campaign's new MVP? Artificial intelligence by John A. Bourdierd

Five ways your agency can use AI for more efficient digital advertising campaigns.

SOURCE: Broadway News Subscription at 7:59am on May 30, 2025☆⚑

Who's the captain of your campaign? by John A. Bourdierd

Mastering Meta ads in the age of creative targeting

SOURCE: Broadway News Subscription at 8:30am on October 4, 2024☆⚑
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