All stories by John A. Bourdierd on BroadwayStars

Friday, July 25, 2025

Five tips to reach Gen Z and turn them into theatergoers by John A. Bourdierd

How to reach young audiences without being cringe

SOURCE: Broadway News Subscription at 07:30AM
Friday, May 30, 2025

Your campaign’s new MVP? Artificial intelligence by John A. Bourdierd

Five ways your agency can use AI for more efficient digital advertising campaigns.

SOURCE: Broadway News Subscription at 07:59AM
Friday, October 4, 2024

Who’s the captain of your campaign? by John A. Bourdierd

Mastering Meta ads in the age of creative targeting

SOURCE: Broadway News Subscription at 08:30AM