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7 stories by "Dounia Benabdallah"

How does AI actually help audiences discover Broadway shows? by Dounia Benabdallah

Explaining the ways AI platforms work to surface your show and how to take advantage of them

SOURCE: Broadway News Subscription at 7:00am on September 25, 2026☆⚑

Where Broadway should be advertising in 2026 by Dounia Benabdallah

The digital platforms you need to advertise on to drive ticket sales

SOURCE: Broadway News Subscription at 7:00am on July 24, 2026☆⚑

How to know if your digital ads are working by Dounia Benabdallah

The metrics you should be using to accurately determine your digital advertising performance

SOURCE: Broadway News Subscription at 7:00am on May 8, 2026☆⚑

Who's who on your advertising team: digital advertising coordinator by Dounia Benabdallah

Dounia Benabdallah serves in this role with marketing firm the Pekoe Group and shares insights from her days on the job.

SOURCE: Broadway News Subscription at 7:30am on January 16, 2026☆⚑

Digital ads just got more expensive " here's how to keep selling tickets by Dounia Benabdallah

A breakdown of digital advertising cost structure, why its increased and what to do about it

SOURCE: Broadway News Subscription at 7:30am on September 12, 2025☆⚑

From scroll to seat: How digital ads turn tourists into ticket buyers by Dounia Benabdallah

Engaging tourists early and on the ground to convert curiosity into purchases

SOURCE: Broadway News Subscription at 7:30am on June 27, 2025☆⚑

How to turn advertising analytics into action by Dounia Benabdallah

Numbers are only helpful if you know how to use them.

SOURCE: Broadway News Subscription at 8:30am on November 15, 2024☆⚑
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