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Friday, March 6, 2026

Making the most of previews as a marketing asset by Amanda Pekoe

How Broadway shows can turn early audiences into their most powerful launch tool

SOURCE: Broadway News Subscription at 07:30AM[SHARE]

Friday, May 2, 2025

How AI is used in digital advertising by Amanda Pekoe

Contrary to popular belief, Broadway has been using AI for a long time.

SOURCE: Broadway News Subscription at 08:30AM[SHARE]

Friday, September 6, 2024

8 terms you'll hear in an advertising meeting by Amanda Pekoe

Amanda Pekoe of the Pekoe Group defines common ad and marketing jargon.

SOURCE: Broadway News Subscription at 08:30AM[SHARE]

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Frank J. Avella: ‘Fallen Angels:’ Kelli O’Hara & Rose Byrne, A Fabulous, Hilarious Theatrical Dream Team

Rachel Sherman: Tony Awards Nominations 2026: Updating List

Michael Paulson And Davaughnia Wilson: Electrical Fire at Broadway Theater Closes ‘Book of Mormon’ Indefinitely

Sophia Rubino: Bess Wohl’s Liberation Wins the 2026 Pulitzer Prize for Drama

The New York Times: 5 Minutes That Will Make You Love Belting

Jack Dunn: ‘The Pitt’ Star Isa Briones Calls Out Fans For Screaming at Her During Broadway Show: ‘F—ing Disrespectful’

BroadwayWorld: 2026 Lucille Lortel Awards- Updating Live

Sam Eckmann: 2026 Drama Desk Awards: ‘The Balusters’ scores a pre-Tony bounce, ‘Chess’ and ‘Rocky Horror’ remain in musical revival stalemate

Michael Paulson: ‘Evita,’ Starring Rachel Zegler, Is Heading to Broadway

Carey Purcell: Eva Noblezada and Reeve Carney Can't Resist a Doomed Love Story

Frank J. Avella: 2026 Tony Award Nomination Predictions: The Lost Season…For Musicals

Johnny Oleksinski: Brutal Tony Award 2026 nominations kick Adrien Brody and Lea Michele to the curb

Roger Friedman: Broadway Blaze Sends “Book of Mormon” Into Time Out: End of a 15 Year Run for Irreverent Hit Musical Unless “Beaches” Closes

Roger Friedman: Tony Awards Snub Hollywood: No Laurie Metcalf, Adrien Brody, Don Cheadle, Ayo Edibiri, Taraji P. Henson, Cedric, “Dog Day” Actors

Helen Shaw, Jesse Green, Alexis Soloski, Scott Heller, Elisabeth Vincentelli And Laura Collins-Hughes: Tony Nominations Snubs and Surprises: Lea Michele Left Out, ‘Titaníque’ Shines

Clayton Davis: Tony Awards Predictions: 10 Burning Questions, From Scott Rudin’s Return to Record-Breaking Noms for Laurie Metcalf, June Squibb and Danny Burstein

Roger Friedman: Broadway: Drama Critics Skip Best Musical Category in Disappointing Year, Gives Alden Ehrenreich Best Overall Performance

Rachel Sherman: Tony Awards Nominations 2026: Updating List

Suzanna Bowling: Tony Awards Wide Open as Drama Critics’ Circle Sends a Clear Message

BroadwayWorld: NYC Department of Buildings Issues Full Vacate Order at Eugene O'Neill Theatre Following Fire

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Class Notes: Cassia Thompson in “Thornton Wilder’s The Emporium”

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Last Week on Broadway: Monday, May 4, 2026

This Week on Broadway for May 3, 2026: The Lost Boys

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This Week on Broadway for April 26, 2026: Schmigadoon!

Review Recap: ‘The Rocky Horror Show’ Broadway revival

MORE...

2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre

Sep 16, 2025: Art - Music Box Theatre

Sep 28, 2025: Waiting For Godot - Hudson Theatre

Sep 29, 2025: Punch - Samuel J. Friedman Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Oct 28, 2025: Liberation - James Earl Jones Theatre

Oct 30, 2025: Little Bear Ridge Road - Booth Theatre

Nov 09, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre

Dec 08, 2025: Marjorie Prime - Hayes Theater

Jan 08, 2026: Bug - Samuel J. Friedman Theatre

Mar 12, 2026: Every Brilliant Thing - Hudson Theatre

Mar 23, 2026: Giant - Music Box Theatre

Mar 30, 2026: Dog Day Afternoon - August Wilson Theatre

Apr 06, 2026: Becky Shaw - Hayes Theater

Apr 07, 2026: Cats: The Jellicle Ball - Broadhurst Theatre

Apr 09, 2026: Death of a Salesman - Winter Garden Theatre

Apr 12, 2026: Titanique - St. James Theatre

Apr 15, 2026: The Fear of 13 - James Earl Jones Theatre

Apr 16, 2026: Proof - Booth Theatre

Apr 19, 2026: Fallen Angels - Todd Haimes Theatre

Apr 20, 2026: Schmigadoon! - Nederlander Theatre

Apr 21, 2026: The Balusters - Samuel J. Friedman Theatre

Apr 22, 2026: Beaches A New Musical - Majestic Theatre

Apr 23, 2026: The Rocky Horror Show - Studio 54

Apr 25, 2026: Joe Turner's Come and Gone - Ethel Barrymore Theatre

Apr 26, 2026: The Lost Boys - Palace Theatre

Apr 26, 2026: 2025-2026 Tony Awards Eligibility Cut-Off

Apr 26, 2026: Drama Desk Cut-Off

Apr 29, 2026: Drama Desk Nominations

May 05, 2026: 2025-2026 Tony Awards Nominations Announced

May 17, 2026: The 70th Drama Desk Awards - The Town Hall

Jun 02, 2026: The Theatre World Awards

Jun 07, 2026: 79th Annual Tony Awards - Radio City Music Hall

Aladdin

& Juliet

The Balusters

Beaches A New Musical

Becky Shaw

The Book of Mormon

Buena Vista Social Club

Cats: The Jellicle Ball

Chess

Chicago

Death Becomes Her

Death of a Salesman

Dog Day Afternoon

Every Brilliant Thing

Fallen Angels

The Fear of 13

Giant

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

Joe Turner's Come and Gone

Just in Time

The Lion King

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Operation Mincemeat

The Outsiders

Proof

Ragtime

The Rocky Horror Show

Schmigadoon!

Six

Stranger Things: The First Shadow

The Lost Boys

Titanique

Two Strangers (Carry a Cake Across New York)

Wicked

Aladdin

& Juliet

The Balusters

Beaches A New Musical

Becky Shaw

The Book of Mormon

Buena Vista Social Club

Cats: The Jellicle Ball

Chess

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