All stories by Amanda Pekoe on BroadwayStars

Friday, May 2, 2025

How AI is used in digital advertising by Amanda Pekoe

Contrary to popular belief, Broadway has been using AI for a long time.

SOURCE: Broadway News Subscription at 08:30AM
Friday, September 6, 2024

8 terms you’ll hear in an advertising meeting by Amanda Pekoe

Amanda Pekoe of the Pekoe Group defines common ad and marketing jargon.

SOURCE: Broadway News Subscription at 08:30AM