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6 stories by "Toby Richkind"

Why the cost of digital advertising is rising by Toby Richkind

Meta’s pricing increases are pushing advertisers to increase spending to keep pace.

SOURCE: Broadway News Subscription at 7:30am on May 15, 2026☆⚑

The traditional marketing funnel is out of date " here's the model Broadway needs to use by Toby Richkind

The Pekoe Group's Toby Richkind explains Google's updated marketing model, called the 'messy middle.'

SOURCE: Broadway News Subscription at 7:00am on January 23, 2026☆⚑

A no-nonsense guide to holiday advertising strategies by Toby Richkind

How your advertising agency can set your Broadway show up for holiday success

SOURCE: Broadway News Subscription at 7:30am on December 5, 2025☆⚑

What is a 'lead gen' campaign, and why do I keep hearing about it? by Toby Richkind

Defining "lead gen," its significance and how you can use it to improve Broadway ticket sales

SOURCE: Broadway News Subscription at 7:30am on August 22, 2025☆⚑

Why you should care about programmatic digital out-of-home advertising by Toby Richkind

Defining digital out-of-home (DOOH) media and why it will benefit your Broadway show's campaign

SOURCE: Broadway News Subscription at 8:00am on June 20, 2025☆⚑

No, you probably shouldn't add another Meta ad set by Toby Richkind

How to get the most bang for your buck on Instagram and Facebook.

SOURCE: Broadway News Subscription at 8:30am on October 11, 2024☆⚑
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