Reviews never bothered Disney anyway. Though "Frozen" received mixed reviews from critics, the show has maintained a popular resonance that translated into a record-breaking advance of $62.65 million as of opening night and millions of views to its videos on social media. The goal is to lean into that appeal and convert those online consumers […] The post How ‘Frozen’ on Broadway is capitalizing on …
SOURCE: Broadway.News at 09:02AM on April 18, 2018