Call it the Sara Bareilles effect. "Waitress" has played more than 700 performances on Broadway, after opening in the same season as "Hamilton," which swept the 2016 Tony Awards. Part of its staying power has come through the show's marketing efforts, which evolved to target what advertising company RPM sees as the driving force behind […] The post Why audiences are buying tickets to ‘Waitress’ appe…
SOURCE: Broadway.News at 05:19PM on January 8, 2018