After 20 years working on Broadway, advertising agency SpotCo can make some predictions about what's to come in the advertising industry. The first is an increased use of online influencers to target ticket buyers. "In many ways, it's a paid version of word of mouth," said Kristen Rathbun, vice president of partnerships at the company. […] The post The future of Broadway advertising, according to SpotCo appeare…
SOURCE: Broadway.News at 03:24PM on December 21, 2017