Thanksgiving is not a holiday for Broadway. With four musicals performing on the NBC broadcast of Macy's Thanksgiving Day Parade and two performing on the CBS broadcast, the shows and their advertising teams are hoping to reel in future Broadway ticket buyers, while laying the groundwork for national tours. The viewers of the Thanksgiving Day […] The post Thanksgiving Day Parade gives Broadway marketers an audi…
SOURCE: Broadway.News at 07:48AM on November 21, 2017