What happens to a Broadway musical's grosses in its 2nd year?
You’d probably guess that the answer to the question in the headline of this blog is, “They go down.” But the question is, how much? If Broadway Producers, General Managers, and Marketers knew that answer, wouldn’t we all make better plans for our all-important 1st year?  (Unless you’re a big ol’ hit, you’re most likely not …