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Slightly Exceeding Expectations As An Ideal Outcome by Joe Patti

A recent post on Ken Davenport’s The Producer’s Perspective caused me to engage in a bit of internal debate. Ken says a one of the worst things you can do is greatly exceed audience expectations: “..But it also means that before they step into the theater, they have no clue what they're about to see […]

SOURCE: Butts In The Seats at 09:07PM on July 12, 2016

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