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Why theater owners should produce more . . . again. by Ken Davenport

Back in the day, the theater owners were some of the most prolific Producers on Broadway.  They produced in part by necessity . . . if their theaters were dark and they needed a booking, they just produced a show to fill the slot. But as theater became more expensive, and therefore more risky, and as more and more Producers raised their hands and said, “I wanna be a Producer,” the theater owners backed…

SOURCE: The Producer's Perspective at 11:00AM on February 18, 2015

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