Day 2 of the conference started out with a mouse sighting. Yep, Disney was in the house. But not the Disney you think. Â This AM we got a talk from Andy Bird, Chairman of Walt Disney International, who talked about Disney’s strategy of delivering its content beyond our shores, in order to maximize its success. Â And it ain’t as easy as it sounds, even for a powerhouse like Disney, whose products are a…
SOURCE: The Producer's Perspective at 11:00AM on February 11, 2015