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5 Ways to sell tickets on a Snow Day. by Ken Davenport

You’ve worked so hard advertising your show, and then wham-bam-thank-you-sir-may-I-have-another, in comes Mother Nature to remind you who’s the boss. As you probably know, Broadway is under a sloth of snow, and since the majority of our audiences don’t live within a block of our theaters, a lot of shows will have seats to sell.  This blizzard is going to take a huge bite out of business this week…

SOURCE: The Producer's Perspective at 11:00AM on January 27, 2015

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