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I don't care who the best marketer is on Broadway. by Ken Davenport

You know what I really care about? Who the best marketer is in the world. Yes, we have a very unique product on Broadway.  But at the end of the day, great marketers are great marketers, no matter what they sell. And sure we’re a billion dollar industry . . . but what about all those billion dollar companies out there?  What about the people that spend more on media in a month than we could spend in a yea…

SOURCE: The Producer's Perspective at 11:00AM on December 16, 2014

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