Over the past month, I’ve conducted two sets of focus groups for Gettin’ The Band Back Together, my upcoming Broadway Musical (there was about a 50/50 shot I was going to announce our spring opening last week, FYI . . . but another show slipped into a theater I was targeting, so we wait for the next!). Because of the unique nature of the show, and, well, because it is set in New Jersey, I did two…
SOURCE: The Producer's Perspective at 11:00AM on November 4, 2014