A Spanish comedy club has taken the ol’ classic “pay-what-you-can” marketing ploy to the next level, and it has been so successful the club and its patrons have been laughing all the way to the bank. In response to an increase in theater production taxes from 8% to 21%, the club in question, called Teatreneu (say that again with a Spanish accent for optimum effect), developed a new form of techno…
SOURCE: The Producer's Perspective at 11:00AM on October 15, 2014