The best advice I ever got as I was coming up as a Producer was, “Want a show to happen?  Book a theater.” There’s nothing better than an opening night to make you make it happen.  It’s the ultimate deadline. So if you’ve been drafting and redrafting your musical, I’ve got a great deadline for you . . . because it’s the same one that launched my musical producing car…
SOURCE: The Producer's Perspective at 11:00AM on October 10, 2014