NYT's 538 blog sifts through the historical data: On average, winners of the Tony for best musical saw their average weekly gross jump 48 percent, from $656,784 in the eight weeks before the ceremony to $972,006 in the eight weeks after. By contrast, the other nominees saw only a 21 percent increase in their weekly gross in the comparable time frames.Then again: Of the 11 winners during this period, seven were a…
SOURCE: The Playgoer at 10:22AM on June 10, 2011