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How to Market a Show: On The Town by JK

These days for a new Broadway show to be heard above the din of Times Square, the buzz and squawking of social media, and the one-upsmanship (for the good and bad) of critical notices and pull quotes.  We've all seen the epic fails - decent shows fall victim to poor marketing - the original The Bridges of Madison County comes to mind.  Mediocre shows survive with a great campaign - sorry Rock of Ages f…

SOURCE: JK's TheatreScene at 10:00PM on July 11, 2014

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