Recently I witnessed a major CEO speaking at a relatively informal event.  This CEO had been making all the rounds trying to reposition a well-known brand.  While speaking with this small group, a compliment was paid to the CEO.  The knee-jerk response from the CEO was to blurt out the well practiced messaging that had [...]Thanks for reading! Jodi Post from: off-stage rightWhen messaging gets in the…
SOURCE: www.off-stage-right.com at 12:37PM on November 6, 2009