Everyone knows that January/February and back-to-school September are tough times for Broadway box offices.  When I’m producing a show, I call these traditional sales slump periods “Pot Holes,” and then have a meeting with my marketing team to come up with ideas on how to fill them. (We’re actually in another Pot Hole period right [...]
SOURCE: The Producer's Perspective at 11:00AM on May 7, 2014