When Scottish Ballet premiered Hansel & Gretel, they launched a free iPad app to act as a digital programmeThe idea to produce a digital programme came about as part of a larger campaign for our autumn season tour in 2012, for which we tested a majority-digital approach to marketing. It felt only right that if we were cutting down on paper (by 80%) we shouldn't be producing a paper-based souvenir programme.Without th…
SOURCE: The Guardian at 05:00AM on February 21, 2014