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Why golf's latest marketing push is even better for the Broadway by Ken Davenport

If you’re a golfer, the Golf Channel becomes your favorite television show.  That’s right.  The whole dang network.  It’s like someone asking, “What’s your favorite show?” and instead of answering, “American Idol,” or “Dance Moms,” you answer, “NBC.” If you watch the Golf Channel enough, you’ll realize something.  At least 60% o…

SOURCE: The Producer's Perspective at 11:00AM on February 12, 2014

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